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Alicia Lonergan, Barnardos NZ

“Sarah has been wonderful to work with on our new website: on time, listens well and updates based on feedback. She’s professional with an understanding of what we need as a client. We would recommend Sarah to any business wanting copywriting expertise.”

Nicole Pacetta, LendLease

“Sarah is a fantastic copywriter. Not only is she cost and time efficient, her level to detail is exceptional. I strongly recommend Sarah.”

Website Copy

Need your website to improve sales and conversion rates? I’ll write website content for your business that’ll have customers clambering over each other to get in touch.

Blog Idea Generation and Writing

Know you need to blog? But no idea what to write about? Let me guide you with a comprehensive blog idea generation list. I’ll even write them for you if you don’t have time!


To be seen and get the web traffic you want, you’ve got to be in the #1 spot on Google. I offer a full range of SEO services and can help your business get to where you deserve to be.

About me

Hi! I’m Sarah! Lovely to meet you! Hmm… now… I’m a copywriter; but ironically one who finds it so much easier to write for my clients than about myself. It’s going to make me squirm to write it, but here is a bit about who I am and why I’ll be a good fit for your business.

I was the type of girl in school who was always writing stories and had her nose in a book. I’m a wordsmith from way back and love crafting content so much I studied a Bachelor of Public Communications (Advertising & PR) and a Masters of Applied Linguistics.

I’ve been a freelance copywriter for 7 years and worked for close to 16 years as a copywriter and marketing strategist for some of Australia’s and the UK’s biggest brands – Citibank, Qudos Bank, Sheridan, LendLease, Standard Life and British Airways.

I’ve also helped countless small businesses improve their websites, local business listings and customer communications so they can truly connect with the customers they want.

These days I juggle copywriting with my two girls, husband and wedding umbrella business (a story for another time!). I’d love to chat about how I can help your brand or business with copy that engages and excites.

If I sound like your kind of gal, get in touch below.

An ode to coffee

See here’s the thing about coffee,

Without it my brain feels quite squashy,

My life incomplete,

Cause I just need to sleep,

So I sip you to help me feel glossy.


My office

Contact me

Call or email?