In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it.
So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business?
The answer is a Content Strategy!