CONTENT MARKETING VS PAID ADVERTISING

CONTENT MARKETING VS PAID ADVERTISING

‘Content Marketing vs. Paid Advertising’ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.