During times of crisis, it’s essential to communicate with your readers in a way that makes it easy for them to quickly and easily take in what you’re saying. These 5 rules will make that simple for you.
In the Search Engine Optimisation (SEO) world, it can seem like mysterious new trends and changes are emerging every day. SEO is definitely a fast-paced industry, but there are only a few trends you NEED to focus on in 2020 – and they’re more common-sense than you might think.
Need an effective Website Content Strategy for your brand? Here’s how we create each of our clients’ Website Content Strategies before we embark on any website project.
In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it.
So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business?
The answer is a Content Strategy!
Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content isn’t rocket science (unless you’re writing SEO content about rocket science, of course – ha!)