About US
Welcome to Content Copywriting!
We’re a team of content strategists, copywriters, journalists, copy editors, graphic designers, website developers, and social media gurus, and we want to talk to you and learn everything we can about your business.
Because you’re NOT a number to us.
You’re someone with a unique operation, a big idea, and real people working behind the scenes.
And by taking the time to really get to know you, and develop a genuine relationship, we can help you navigate the complex world of online marketing and secure the results you need.
WHAT DO WE DO?
We cut through the noise and confusion, and deliver content that makes a difference.
Whether that’s long form SEO blog posts, high ranking SEO website copywriting, thought leadership articles, short form social media, whitepapers… that depends on you and your audience.
We don’t just crank out content across all platforms and throw it out into the world hoping some will land.
What we do is work out what content and marketing strategy will actually fit your business, what will get you in front of your ideal audience, and what will connect with them most effectively.
Our speciality is determining what will give you the greatest return on investment, and then putting together the right team and resources to make it happen.
HOW DO WE DO IT?
We start by listening.
Before we get anywhere near a proposal, we want to hear about your needs, your goals, and the challenges your brand is facing.
We want to know your business inside and out.
Once we do, only then do we get to work. Only then do we start diving into your audience, getting to know them and their behaviour, tracking their journey with you (and your competitors), and drawing up tailormade content strategy plans to connect and grow your engagement with them.
That’s our core value – To provide unique, custom-fit content solutions that fit you and only you.
*Cookie-cutter solutions aren’t in our toolbox.
Sarah Spence
Founder & Head of Strategy
Sarah founded Content Copywriting in 2012, after getting tired of seeing so many content marketing agencies treating clients as just numbers and time slots, and knowing there was a much, much better way.
Among her numerous professional accreditations are a Bachelor of Public Communication (Advertising & PR) and a Masters of Applied Linguistics, and as a Marketing Strategist and Content Copywriting specialist she’s worked with some of Australia’s and the UK’s biggest brands, including Citibank, Qudos Bank, Sheridan, Lendlease, Standard Life, and British Airways.
Sarah is an expert in Content Strategy, SEO, and Content Creation, thrives with clients in tech and fast-changing industries, and is excited by brands with big ideas.
She loves smashing deadlines, cuddling her daughters, and running the 5km waterside track near her house on the Central Coast.
Barbara O'Reilly
Senior Content Manager
Babs is a writer by trade and brand storyteller at heart.
Part digital editor, part trend-spotter, full-time media nerd.
Her holistic approach to analysing, developing and creating online content ensures an exciting outcome for every project she works on.
Specialties: SEO, Website Copy, Social Media Content, EDMs, Blogs, Video Scripts, User Experience
Industries: Family, Business, Tech, Travel, Lifestyle, Construction, Education
Tanja Gardner
Senior Content Editor
Tanja has been a professional word-nerd with a love of language, a flair for phrasing (and, yes, an addiction to alliteration) for over 15 years.
With a Bachelor’s degree in Psychology + a Diploma in Comms, she excels at getting inside her reader’s minds and crafting simple, persuasive copy.
Specialties: Plain English, Readability editing, Strategic editing
Industries: IT, Natural Health, FMCG, Finance, Travel, Government, Education
Sara Keli
Content Writer
Creative, quick and artful, Sara is a born communicator.
While she initially veered down a corporate HR career path, she quickly realised that writing was where she was meant to be.
Her strength lies in creating content that connects with the reader + ticks all the SEO boxes.
Specialties: SEO, Website Copy, Social Media Content, EDMs, Blogs
Industries: Family, Tech, Business, Lifestyle, B2C, Architecture, Travel
Kasey Signall
Admin Manager
Kasey’s experience in a variety of industries and roles means – she can do basically anything a business needs doing.
Her ability to manage projects, big and small, is only equalled by her superhuman ability to predict client needs.
Specialties: Admin sorcerer, the data controller, communications maven, runner of shows
Industries: Digital Content, Real Estate, Allied Health, Agriculture, Trades & Professional Services, Keynote Speaker & Coaches
David Whitaker
Freelance Content Editor
Favourite word: Syzygy
Favourite author: Iain M. Banks
Inspired by: My wife, eternal optimists, and the risk-takers
Life philosophy: Try everything, at least once
Specialties: SEO Blogs, Website Copy, Social Media Content, EDMs, Sales Funnels
Industries: Business, Tech, Travel, eCommerce, Recruitment, Blockchain
Diana Ioppolo
Freelance SEO Copywriter
Favourite word: Chocolate
Favourite author: Belinda Alexandra
Inspired by: Do-ers, people keeping it real and my little people
Life philosophy: Just do it
Specialties: SEO Blogs, Whitepapers, Sales Funnels
Industries: Finance, Business, Education, Property
Chelsea Berman
Freelance Social Media Manager
Favourite word: Shine
Favourite author: Amanda Prowse
Inspired by: Business owners who excel in their field and have fun while doing it
Life philosophy: You didn’t wake up today just to be average
Specialties: Social Media Content, Facebook + Instagram Ads
Industries: eCommerce, Retail, Tech, B2B
Jody Carey
Freelance SEO Copywriter
Favourite word: Basura
Favourite author: Rebecca Skloot
Inspired by: Perpetual learning. Ted Talks count as family movie night, right?
Life philosophy: Keep it simple
Specialties: Case Studies, SEO Website Copy, Video Scripts
Industries: Finance, Franchising, Small Business
Angela Denly
Freelance SEO Copywriter
Favourite word: Discombobulate
Favourite author: Terry Pratchett
Inspired by: My kids, the sunrise and a perfectly ripe peach
Life philosophy: Know when to hold ’em, know when to fold ’em
Specialties: SEO Blogs, Case Studies, Taglines
Industries: Food, Lifestyle, Business
Cal Chikwendu
Freelance SEO Copywriter
Favourite word: Shebang
Favourite author: Maya Angelou
Inspired by: Honesty. Humility. Making a difference. Doing things differently. Being the change
Life philosophy: If you believe strongly in something, stand up and fight for it
Specialties: SEO Blogs, Website Copy, Video Scripts
Industries: Lifestyle, FMCG, eCommerce
Anna Rogan
Freelance SEO Copywriter
Favourite word: Pash
Favourite author: Jane Austen and Caitlin Moran
Inspired by: Good stories told well and people who are unapologetically themselves
Life philosophy: Have a crack
Specialties: SEO Blogs, Conversion Sales Pages, Social Media Content
Industries: FMCG, Sustainability, B2B
Contact US
Sound like we’d be a great fit? Let’s chat, and get to know one another.
We’re all about content. Content that connects with – and converts – your ideal clients.
And you? You’re all about making your clients’ lives better.
That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.
WHAT WE DO
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