Professional recognition for Sarah Spence, Head of Strategy
We’re excited to announce that Sarah Spence, our Founder and Head of Strategy, has been recognised as a Certified Practicing Marketer (CPM) of the Australian Marketing Institute. A CPM is effectively the same as being recognised as a Certified Practicing Accountant (CPA) in the financial industry. It’s the peak professional designation for marketers in the Asia-Pacific Region.
To qualify you have to have demonstrated consistent professional standing, a high level of knowledge, proficiency and ethics in the marketing industry. As AMI says themselves, “not all marketers are created equal”. That is exactly why AMI only bestows CPM qualifications on those they judge to have met the formal education and successful application of marketing knowledge and skills requirements.
Why is being recognised as a CPM important?
Founder and Head of Strategy, Content Copywriting
What benefits does a CPM qualification bring to the table?
One of the best parts about being recognised as a CPM is the continuing professional development opportunities.
Sarah will now have access to a brimming content library of feature reports, monthly webinars and The Growth Faculty – an on demand collection of exclusive webinars and video interviews with the world’s greatest business minds, leading authors, future thinkers, CEOs and execution specialists.
She’ll also be able to attend specialised industry training events to upskill and keep on top of changing trends.
Not to mention being eligible to be a mentor in the Emerging Marketers’ Mentoring Program and to be a judge in the AMI Awards for Marketing Excellence.