WHY LONG-FORM CONTENT IS GREAT FOR SEO
SEO doesn’t need to be a minefield. Find out why long-form content is great for SEO and why your brand needs it now.
GUIDE: HOW TO TACKLE COMPLEX CONTENT PROJECTS
A must-read for CMOs and Senior Marketers – this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame those complex content beasts and deliver exceptional results, with minimum stress.
WHAT’S THE DIFFERENCE BETWEEN COPYWRITING AND CONTENT?
Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.
PROFESSIONAL RECOGNITION FOR SARAH SPENCE, HEAD OF STRATEGY
We’re excited to announce that Sarah Spence, our Founder and Head of Strategy, has been recognised as a Certified Practicing Marketer (CPM) of the Australian Marketing Institute.
HOW TO GENERATE SEO LEADS
As a brand guardian and/or Chief Marketing Officer, you may think that it ‘takes too long’ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising.
But, if you’re targeting the right keywords and your site is technically healthy, the results aren’t that long in coming and they’re certainly worth waiting for.
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