As a non-profit, your goal is to spread awareness of a specific issue, and raise funds for that issue from your supporters. But sadly, in the wake of the global COVID-19 virus pandemic, the old ways of doing things just won’t work. Here’s how to pivot your marketing and content strategy to flourish just now.
Optimising your website content for SEO (search engine optimisation) can be intimidating if you don’t know where to start.
Here’s what we recommend to our clients.
During times of crisis, it’s essential to communicate with your readers in a way that makes it easy for them to quickly and easily take in what you’re saying. These 5 rules will make that simple for you.
In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it.
So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business?
The answer is a Content Strategy!
Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content isn’t rocket science (unless you’re writing SEO content about rocket science, of course – ha!)