THE TOP 5 SEO TRENDS YOU NEED TO KNOW

THE TOP 5 SEO TRENDS YOU NEED TO KNOW

In the Search Engine Optimisation (SEO) world, it can seem like mysterious new trends and changes are emerging every day. SEO is definitely a fast-paced industry, but there are only a few trends you NEED to focus on in 2020 – and they’re more common-sense than you might think.

CONTENT MARKETING VS PAID ADVERTISING

CONTENT MARKETING VS PAID ADVERTISING

‘Content Marketing vs. Paid Advertising’ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.