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A must-read for CMOs and Senior Marketers – this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame those complex content beasts and deliver exceptional results, with minimum stress.

Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.

We’re excited to announce that Sarah Spence, our Founder and Head of Strategy, has been recognised as a Certified Practicing Marketer (CPM) of the Australian Marketing Institute.

As a brand guardian and/or Chief Marketing Officer, you may think that it ‘takes too long’ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising.
But, if you’re targeting the right keywords and your site is technically healthy, the results aren’t that long in coming and they’re certainly worth waiting for.

A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and I learned a huge amount.

My biggest takeaway though was the affirmation that Content Copywriting is on top of the best B2B marketing strategy and tactics. Better yet, we’re currently putting them into practice for our clients.

I felt proud to hear almost every speaker stress the importance of audience profiling, which is exactly what we recommend to our clients.

Just in time for Mother’s Day in Australia, I thought I’d share the three most valuable lessons in life my Mum has taught me.

At the shops this morning, Mum and I bumped into one of my fellow mum-friends-with-young-kids. We were talking about work, kids, the juggle… you know the story.

The conversation got me thinking… Mum has had the most colourful career of anyone I know…

In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it.

So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business?

The answer is a Content Strategy!