Everyone wants to get their money’s worth – both consumers and advertisers. So how do you know whether your latest ad campaign was worth it?  One way to tell is to figure out your ‘return on ad spend’, AKA your ROAS. But how do you calculate return on ad spend? Don’t...

We’ve always been a completely remote team. When we started to grow beyond just Sarah, she made an active choice to recruit based on skillset and culture-add (not just culture-fit) - no matter where the applicants were located. As a result, we’ve never actually met as...

It’s hard to think of another time in recent history when all businesses needed to instantly upskill in a specific area. (And it’s a highly competitive, hugely complex and time-consuming area too!)  But in the past decade, the internet has made us all into content...

  But like with anything else, knowing what not to do is just as important as knowing the must-dos.  So what should you avoid in your content? Here are the 7 most common SEO mistakes we see businesses making in their digital content production. It’s a bummer, but good...

As a non-profit, your goal is to spread awareness of a specific issue, and raise funds for that issue from your supporters. But sadly, in the wake of the global COVID-19 virus pandemic, the old ways of doing things just won’t work. Suddenly you need to: shift away...

Optimising your website content for SEO (search engine optimisation) can be intimidating if you don’t know where to start.  With all the conflicting information out there, it can be hard to know who to trust. Which practices will actually help you properly optimise...

During times of crisis, it’s essential to communicate with your readers in a way that makes it easy for them to quickly and easily take in what you’re saying.  Let’s face it: people are distracted, scared and often overwhelmed. They have far more on their minds than...

SEO is definitely a fast-paced industry, but there are only a few trends you NEED to focus on in 2020 – and they’re more common-sense than you might think. Get those basics right, and the rest should follow. But how, exactly, do you do that? Most smart brands will...

Yes, of course, you can just slap any old content up there, and hit the ‘publish’ button… But if you want the site to actually get traffic, and then convert that traffic into engagement and sales for your brand, you need something a lot more strategic. You need, in...

In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read...

And that, in turn, just means online content that’s geared towards achieving better search engine rankings. Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content...

You know you need consistent, high-quality content to stand out from the crowd in this increasingly busy, fragmented world. But managing large content projects is complex.You need to work with multiple stakeholders, goals, channels, budgets… and the list goes on. As...

And ‘experts’ everywhere are lamenting ‘the age of short attention spans’. So who’d want to sit down and read a long-form piece of content? The surprising answer is ‘a whole lot of people’! That’s because, when people buy a product or engage a service, they generally...

We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.What is content...

Well not yet anyway. We’ll likely become incorporated as a company before the end of the financial year. And I’ll (Sarah Spence, as our Head of Strategy) become our first official employee. Meanwhile, what we do have is an incredible trans-Tasman team of contractors....

Longing for some of the much-vaunted ‘work life balance’?  Aren’t we all?  Unfortunately, the truth is that – at least as far as I’ve been able to figure out – it doesn’t exist. What DOES exist though is ‘work life compromise’. It’s a bit like the ‘balance’ option,...

You know you need consistent, high-quality content to stand out from the crowd in this increasingly busy, fragmented world. But managing large content projects is complex. You need to work with multiple stakeholders, goals, channels, budgets… and the list goes on. As...

Nope! They’re actually two distinct disciplines, skill sets and professions. Creating engaging copy is one side of the coin, while crafting effective content that converts is the other.  Many clients ask their internal teams to churn out ‘content’ for their website...

We’re excited to announce that Sarah Spence, our Founder and Head of Strategy, has been recognised as a Certified Practicing Marketer (CPM) of the Australian Marketing Institute. A CPM is effectively the same as being recognised as a Certified Practicing Accountant...

As a brand guardian and/or Chief Marketing Officer, you may think that it ‘takes too long’ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising. But, if...