Our Blog

As a non-profit, your goal is to spread awareness of a specific issue, and raise funds for that issue from your supporters. But sadly, in the wake of the global COVID-19 virus pandemic, the old ways of doing things just won’t work. Here’s how to pivot your marketing and content strategy to flourish just now.

Optimising your website content for SEO (search engine optimisation) can be intimidating if you don’t know where to start.

Here’s what we recommend to our clients.

During times of crisis, it’s essential to communicate with your readers in a way that makes it easy for them to quickly and easily take in what you’re saying. These 5 rules will make that simple for you.

In the Search Engine Optimisation (SEO) world, it can seem like mysterious new trends and changes are emerging every day. SEO is definitely a fast-paced industry, but there are only a few trends you NEED to focus on in 2020 – and they’re more common-sense than you might think.

Need an effective Website Content Strategy for your brand? Here’s how we create each of our clients’ Website Content Strategies before we embark on any website project.

In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it.

So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business?

The answer is a Content Strategy!

Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content isn’t rocket science (unless you’re writing SEO content about rocket science, of course – ha!)

To motivate and align your small business team, a workplace vision is essential. Here’s how we’re creating ours.

SEO doesn’t need to be a minefield. Find out why long-form content is great for SEO and why your brand needs it now.

‘Content Marketing vs. Paid Advertising’ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.

To motivate and align your small business team, a workplace vision is essential. Here’s how we’re creating ours.

Longing for some of the much-vaunted ‘work life balance’? Aren’t we all? Unfortunately, the truth is that – at least as far as I’ve been able to figure out – it doesn’t exist.

What DOES exist though is ‘work life compromise’. It’s a bit like the ‘balance’ option, but way more realistic. So in this article, I’ll share my top 9 tips and techniques to achieve the closest thing to ‘work life balance’ I’ve found. Grab a cup of tea and scroll through them as you’re making lunchboxes, doing the dishes and washing the kids’ sheets from yet another overnight leak.

Important caveat: like the title says, this article ISN’T just for working mums. It’s for every working parent who struggles to hold onto their sanity while raising their kids. And extra kudos to those who don’t just work, but run their own business too – because, let’s face it, that creates even bigger challenges.

A must-read for CMOs and Senior Marketers – this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame those complex content beasts and deliver exceptional results, with minimum stress.

Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.

We’re excited to announce that Sarah Spence, our Founder and Head of Strategy, has been recognised as a Certified Practicing Marketer (CPM) of the Australian Marketing Institute.

As a brand guardian and/or Chief Marketing Officer, you may think that it ‘takes too long’ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising.
But, if you’re targeting the right keywords and your site is technically healthy, the results aren’t that long in coming and they’re certainly worth waiting for.

A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and I learned a huge amount.

My biggest takeaway though was the affirmation that Content Copywriting is on top of the best B2B marketing strategy and tactics. Better yet, we’re currently putting them into practice for our clients.

I felt proud to hear almost every speaker stress the importance of audience profiling, which is exactly what we recommend to our clients.

Just in time for Mother’s Day in Australia, I thought I’d share the three most valuable lessons in life my Mum has taught me.

At the shops this morning, Mum and I bumped into one of my fellow mum-friends-with-young-kids. We were talking about work, kids, the juggle… you know the story.

The conversation got me thinking… Mum has had the most colourful career of anyone I know…