HOW WE INCREASED OCTET’S ORGANIC TRAFFIC BY 322%

Octet SEO Strategy

Details

Apr 2019 – Dec 2020

27 Page SEO Website Rebrand

Ongoing SEO Blog Articles Content Pipeline

Categories

SEO Strategy

SEO Keyword Research

Blog Copywriting

Website Copywriting

 

THE CHALLENGE

Octet is a financial services firm, offering debtor and trade finance, supplier payment, and receivable financing solutions across Australia and 67 other countries.

While well established in their sector, facilitating over $2bn in supply chain transactions annually and with a membership portfolio of 100,000+, they knew they still had plenty of room to grow.

They were also concerned their website didn’t have a clear audience, and didn’t accurately reflect their brand.

So they approached Content Copywriting and asked us to help them relaunch their website, as well as improve their organic visibility and increase their search engine ranking.  

OUR APPROACH

We started off by conducting in-depth SEO keyword research and competitor analysis. This allowed us to determine what keyword phrases Octet’s competitors were ranking for, as well as what keyword gaps and opportunities were available.

With this research in hand we then devised a tailormade SEO Keyword Strategy, targeting non-branded keyword phrases with lower volumes but less competition.

Combining this with a custom Content Marketing Strategy that focused on creating great content from Octet’s unique values and capabilities, we crafted an overall plan that would boost Octet’s organic keyword rankings to #1 across a wide range of valuable keywords.

Throughout it all we kept engaged with Octet’s Marketing and Digital teams, allowing them to stay connected and confident in the new website’s design, layout, and information architecture.  

THE RESULTS

Within just 3 months, we had all 27 pages of content for Octet’s new website drafted, finalised, and approved.

Within 4 weeks of the site going live, Octet were already ranking for an additional 20 keyword phrases.

And thanks to the ongoing content pipeline and publishing plan we designed, within the next year they had secured:

  • a 322% increase in monthly organic traffic
      
  • top 10 Google positions for 30+ new, non-branded keyword phrases
      
  • 7 featured snippets
      
  • over 13% increase in organic visibility

WHAT THEY HAD TO SAY

“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn't hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”

Duncan Khoury

Head of Marketing – Octet

Want to grow your
organic traffic like octet?

We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

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