Octet

27 page

Website rebrand

SEO Blog Articles

Content pipeline

Categories

SEO Strategy
SEO Keyword Research
Blog Copywriting
Website Copywriting

Our Approach

We started off by conducting in-depth SEO keyword research and competitor analysis. This allowed us to determine what keyword phrases Octet’s competitors were ranking for, as well as what keyword gaps and opportunities were available.

With this research in hand we then devised a tailormade SEO Keyword Strategy, targeting non-branded keyword phrases with lower volumes but less competition.

Combining this with a custom Content Marketing Strategy that focused on creating great content from Octet’s unique values and capabilities, we crafted an overall plan that would boost Octet’s organic keyword rankings to #1 across a wide range of valuable keywords.

Throughout it all we kept engaged with Octet’s Marketing and Digital teams, allowing them to stay connected and confident in the new website’s design, layout, and information architecture.

The Challenge

Octet is a financial services firm, offering debtor and trade finance, supplier payment, and receivable financing solutions across Australia and 67 other countries.

While well established in their sector, facilitating over $2bn in supply chain transactions annually and with a membership portfolio of 100,000+, they knew they still had plenty of room to grow.

They were also concerned their website didn’t have a clear audience, and didn’t accurately reflect their brand.

So they approached Content Copywriting and asked us to help them relaunch their website, as well as improve their organic visibility and increase their search engine ranking.

The Challenge

Octet is a financial services firm, offering debtor and trade finance, supplier payment, and receivable financing solutions across Australia and 67 other countries.

While well established in their sector, facilitating over $2bn in supply chain transactions annually and with a membership portfolio of 100,000+, they knew they still had plenty of room to grow.

They were also concerned their website didn’t have a clear audience, and didn’t accurately reflect their brand.

So they approached Content Copywriting and asked us to help them relaunch their website, as well as improve their organic visibility and increase their search engine ranking.

Our Approach

We started off by conducting in-depth SEO keyword research and competitor analysis. This allowed us to determine what keyword phrases Octet’s competitors were ranking for, as well as what keyword gaps and opportunities were available.

With this research in hand we then devised a tailormade SEO Keyword Strategy, targeting non-branded keyword phrases with lower volumes but less competition.

Combining this with a custom Content Marketing Strategy that focused on creating great content from Octet’s unique values and capabilities, we crafted an overall plan that would boost Octet’s organic keyword rankings to #1 across a wide range of valuable keywords.

Throughout it all we kept engaged with Octet’s Marketing and Digital teams, allowing them to stay connected and confident in the new website’s design, layout, and information architecture.

=

372%

increase in monthly organic traffic

=

Top 3

Google positions for 29 new, non-branded keyword phrases

=

7

featured snippets

=

Over 17%

increase in organic visibility

=

372%

increase in monthly organic traffic

=

Top 3

Google positions for 29 new, non-branded keyword phrases

=

7

featured snippets

=

Over 17%

increase in organic visibility

“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn’t hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”

 

Duncan Khoury
Head of Marketing – Octet

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