How to calculate return on ad spend

How to calculate return on ad spend

How to calculate return on ad spend Everyone wants to get their money’s worth – both consumers and advertisers. So how do you know whether your latest ad campaign was worth it?  One way to tell is to figure out your ‘return on ad spend’, AKA your ROAS. But how do you...
How to keep a remote team connected and unified

How to keep a remote team connected and unified

We’ve always been a completely remote team. When we started to grow beyond just Sarah, she made an active choice to recruit based on skillset and culture-add (not just culture-fit) – no matter where the applicants were located. As a result, we’ve never actually...
3 reasons why content marketing works

3 reasons why content marketing works

3 reasons why content marketing works Many people think of content marketing as simply a new form of internet advertising.  However, content marketing has been around for a lot longer than the internet. In fact, it predates words written on paper, carved into stone,...