BLOG COPYWRITING

TARGETED POSTS THAT ENGAGE YOUR READERS

Blog posts create excellent opportunities to draw in, engage and convert your audience.

But with more than 27 million pieces of content shared online every day, standing out isn’t easy. To generate engagement, you need to ensure your blog articles are extremely high-quality.

And creating high-quality blog posts takes a significant amount of time, skill and resources – Do you have enough of all three?

If not, why not outsource your blog writing to a specialist?

As a professional blog copywriting and consulting company, we can:

develop a targeted blog roadmap, generate ideas and plan your content calendar for you
manage blog post delivery from start to finish, including drafting, editing, SEO-enhancement and publishing
monitor your blog’s performance and track it against your business objectives and goals
provide ongoing blog support, recommendations and advice.

All you have to do is tell us about yourself, your ideal target audience and your big ideas. We’ll take it from there, using your content strategy if you have one (or creating one if you don’t) to write great blog posts that engage your readers.

OUR BLOG COPYWRITING SERVICES

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Blog audit

The first step in creating effective blog posts is to review the performance of your existing posts. Knowing what’s worked and what hasn’t helps us tailor our blog copywriting approach to deliver you the highest ROI.

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Blog roadmap, calendar and content creation

Consistently generating ideas and creating quality content is the hardest part of blog copywriting. We make it effortless, by doing it all for you. We learn all about your product and audience, then create and deliver a pipeline of targeted content.

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Tone of voice

Your tone of voice is key to engaging with your ideal target audience, and your blog posts are the perfect way to showcase your brand identity. We help you find your voice, and ensure it consistently and accurately reflects you and your business.

WHAT MAKES US DIFFERENT?

Clean, tidy and professional workspace in a blog copywriting agency.

WE DELIVER EXCEPTIONAL QUALITY

There are many blog copywriting companies on the market.

However, if you’re looking for a blog writing services specialist to create outstanding-quality posts that actually produce results, you want us.

Every blog post we create goes through multiple experts and rounds of revision, regardless of whether it’s an interview, in-depth analysis or thought leadership piece. Each post is written by a professional copywriter, then reviewed by a strategist, an editor, a proofreader and a publisher.

Only after all of that do we send it to you for feedback, which we use to further revise and fine-tune the post.

This level of care, attention to detail and passion for quality is unparalleled in our industry – And we guarantee you’ll love us for it.

WE MAKE IT EASY FOR YOU

Are you struggling to come up with new ideas for your blog? Don’t even know where to begin?

Maybe you’re wondering:

how to write the best blog post
how to write your posts faster
how to write a good technical blog
how to create evergreen articles
how to write an informative blog post that’s still interesting
how to write good headlines for blogs that capture your readers’ attention
whether there are blog writing rules you should know.

We get it. There’s a lot to unpack, starting a new blog is tough, and keeping one fresh after producing dozens of posts is even harder.

That’s why we make it easy for you.

All you have to do is tell us about your business, industry and audience, and let us know what you want to achieve.

We’ll take it from there, handling everything from generating ideas through to drafting, editing, publishing and reviewing performance.

Most client teams only need four hours at most with us to get the best results from their blog copywriting.

A client's relaxed workspace, having engaged our agency's blog writing services

A specialist blog copywriter, available for clients to outsource blog writing to

WE HAVE DIVERSE INDUSTRY EXPERIENCE

Worried that the blog copywriter you hire may not have enough understanding or awareness of your industry or audience to create effective blog posts?

We understand – a writer with direct experience in your field will always produce the best results.

Thankfully, our team includes a truly diverse group of industry professionals, so we’ve got you covered.

Our expert blog copywriters have experience in:

Tech
Education
Construction
Finance
Retail
eCommerce
FMCG
Lifestyle
Recruitment
many, many more.

We’re also masters of sourcing and assembling talent. So rest assured that, if by some chance we don’t have a specialist in your industry on our team, we’ll find one.

YOU’RE NOT A NUMBER TO US

When you work with us, we take the time to really get to know you, your operations, your industry, your audience and your goals.

That’s because we work with a very select portfolio of clients, so you’re never ‘just another face in the crowd’ to us.

Taking such a client-centric approach and genuinely caring about producing exceptional-quality work ensures that our blog posts deliver meaningful results. They’re:

custom-built from the ground up
targeted to your ideal audience
presented in the way that will drive the highest level of engagement
in line with blog copywriting best practices
firmly aligned with your tone of voice
tailor-made for you and you alone.

Because that’s what we’d want if we were hiring a blog copywriting agency – a focused, completely customised service that produces results, and a long-term, productive relationship.

A Sydney blog copywriting specialist discussing with a client via phone blog services and best practices

OUR BLOG COPYWRITING SUCCESS STORIES

How we increased Octet’s organic traffic by 372%

How we increased Nexba’s organic traffic by 230%

How we grew organic traffic for Craveable Brands by 47%

How we grew The Bread & Butter Project from 7 webpages to 51

How we created a 6 Pillar + 35 Cluster Content Strategy for Play Travel

WHAT OUR CLIENTS SAY

"Sarah is an absolute powerhouse when it comes to creative content and SEO strategy. She’s helped our business, Nexba.com, developed SEO-led editorial to drive our search rankings - while entertaining (and informing!) our customers with smart, engaging content."

Zoe Eaton

General Manager, eCommerce - Nexba

“Highly recommend working with Sarah Spence. She is professional, talented and strategic in the SEO/copywriting space.”

Sarah Griffin

Head of Marketing - PLAY Travel

“You can’t go wrong with Sarah! Her knowledge in SEO, her creative proficiency in copywriting and her patience to understand your brand and your needs makes for a fabulous experience. We look forward to our next project with her.”

Olivia Olley

Producer - Good Eye Deer

“Every time I work with Sarah I’m stuck by how quickly she wins clients' trust. She knows her stuff inside out - from SEO strategy to content creation - and puts that knowledge to work to get the results they need. Pragmatic and constructive, she’s able to chart the big-picture vision and then get the work done. Totally professional and a joy to work with.”

Matt Fenwick

Owner @ True North Content

“Extremely professional content marketing agency in Sydney. Sarah has been exceptional to work with, extremely responsive and really gets what her audience needs. Can’t recommend her and the team enough for SEO copywriting.”

Alexander Soldatos

SEO Consultant - Online Marketing Gurus

“Sarah is wonderful! She was open and honest with us about how to best achieve our goals and understood our style and what we wanted to achieve. The audit she conducted provided us with easy to use action points. It really came across that Sarah loves what she does and we look forward to working with her in the future!”

Olivia Hudson

Administration Manager - EST10 Recruitment

“Outstanding, doesn’t do justice to Sarah’s work. Generating content for a new website that has been optimised both for conversion and SEO, and writing in depth (2500+ word) articles on financial topics... The website content is flawless. And for what should be boring topics, the articles have been engaging, well researched, and highly educational.”

Matt Thorne

Brand Strategist - Multiverse

“Sarah has been wonderful to work with on our new website: on time, listens well and updates based on feedback. She’s professional with an understanding of what we need as a client. We would recommend Sarah to any business wanting copywriting expertise.”

Alicia Lonergan

Marketing Communications Manager - Barnardos NZ

“Working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works with design and other website functionality. I wouldn't hesitate running another project via Content Copywriting and recommending them.”

Duncan Khoury

Head of Marketing - Octet

“Fantastic experience from day one right through to final. Sarah knows her stuff and knows how to get the best out of clients to deliver it. I wish there were 10 stars, it's what she deserves.”