Content Copywriting

HOW WE REACHED #1 IN ORGANIC SEARCH RESULTS

(AND ATTRACTED 26X MORE TRAFFIC)

Categories

SEO Strategy
SEO Keyword Research
Blog Copywriting
Website Copywriting

Our Approach

First, we launched a new website and focused on producing quality articles that were optimised to boost search engine visibility.

We figured out where our ideal audiences were and what they were searching for, then wrote articles to satisfy those search terms.

After six months, we’d had some position movements. Ultimately, though, our Domain Authority was too low to really move the needle. That’s when we decided to invest in consistent, quality link building.

As our Domain Authority improved, we also published new service website pages that were all optimised for high-volume, high-consideration keywords. And finally, we added some structured data markups to our FAQ content.

The Challenge

Content Copywriting (that’s us) is a content marketing agency in Sydney. We offer strategy, SEO content creation and training services for brands with big ideas.

Back in late 2019, we realised that while we were great at increasing our clients’ online visibility and connecting them with their ideal audiences, we weren’t doing either for ourselves.

At the time, we were getting 100% of our leads through referral sources which meant plenty of work, but a lack of online visibility to gather new clients.
We wanted to test some new techniques for boosting organic search rankings, so we decided to turn ourselves into our own content marketing guinea pigs.

The Challenge

Content Copywriting (that’s us) is a content marketing agency in Sydney. We offer strategy, SEO content creation and training services for brands with big ideas. 

Back in late 2019, we realised that while we were great at increasing our clients’ online visibility and connecting them with their ideal audiences, we weren’t doing either for ourselves.

At the time, we were getting 100% of our leads through referral sources which meant plenty of work, but a lack of online visibility to gather new clients. 

We wanted to test some new techniques for boosting organic search rankings, so we decided to turn ourselves into our own content marketing guinea pigs.

Our Approach

First, we launched a new website and focused on producing quality articles that were optimised to boost search engine visibility.  

We figured out where our ideal audiences were and what they were searching for, then wrote articles to satisfy those search terms. 

After six months, we’d had some position movements. Ultimately, though, our Domain Authority was too low to really move the needle. That’s when we decided to invest in consistent, quality link building.

As our Domain Authority improved, we also published new service website pages that were all optimised for high-volume, high-consideration keywords. And finally, we added some structured data markups to our FAQ content.

=

372%

increase in monthly organic traffic

=

Top 3

Google positions for 29 new, non-branded keyword phrases

=

7

featured snippets

=

Over 17%

increase in organic visibility

Within 12 months, we’d increased our domain authority from 3 to 21, which flowed through to a 26,000% increase in our web traffic. Now, we rank #1 in Google organic search results for our target keyword phrases, resulting in a substantial volume of highly qualified leads.

=

#1

ranking in Google’s organic search results for ‘content marketing agency sydney’

=

26,000%

increase in web straffic

=

600%

increase in domain authority

=

786

visitors per month compare to 3 when we first started link building

“In 12 months, we went from having very little online visibility to ranking #1 in Google organic search results for our target, high-volume, high-consideration keyword phrase.”

 

Megan Moloney

Managing Director, Content Copywriting

Want to increase your organic search rankings like we did?