HOW WE DELIVERED A 6400+ WORD SALES FUNNEL FOR EQUENTI
Equenti is a coaching & leadership consultancy, specialising in strategy, performance, and culture. Led by founder and leadership specialist Angela Koning, they’ve helped managers at some of Australia’s largest firms grow both professionally and personally.
Launching a new course aimed at making their services more accessible, Equenti needed a new sales funnel.
In order to drive the greatest return on investment, the new funnel had to be evergreen and adhere to sales funnel best practices. It also needed to be fully automated, so the Equenti team could stay focused on delivering course content, confident the funnel would keep bringing in sales in the background.
Our first step was a focused workshop, engaging with Angela and her team in order to truly understand their business, their new product, and their needs. We combined this with comprehensive audience research, allowing us to get insights into Equenti’s ideal customer, and their key considerations when it came to leadership courses.
With these in-depth reviews in hand, our team of Sales Funnel specialists created a Funnel Logic Flow, liaising with the Equenti team and identifying each required content element of the funnel.
Planning complete, we were then able to drive forward with content production, with our Strategist, Sales Funnel specialist, and Copy Editor working together to create targeted, high quality funnel content.
Content produced included:
- Sales Page (2900+ words): Designed to provide complete course information, convey Equenti’s unique value and tone of voice, facilitate signups, and drive conversions
- Tripwire PDF Giveaway & Opt-in Landing Page: Aligned with Equenti’s paid social media campaigns, allowing email address capture, and providing additional supportive content on successful sign up
- Targeted 7 Series Email Drip: Delivering focused content, and connecting with potential leads at strategically identified prime engagement points
The Equenti team were delighted with every element of their new sales funnel, and although it was a large body of content, they requested minimal edits.
Meeting their requirements exactly, they’re now able to invest their time into delivering courses while their new funnel automatically brings in fresh leads.
words of content
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