Short answer; yes.
Long answer; yes, if you want to grow your business, connect with your audience, or be visible on Google and social media. Or if you put any time and effort into creating content at all, and want to see actual results.
Because there’s no point creating content without a clear strategy – Without a clear content marketing strategy, how can your content effectively connect and engage with your target audience?
Research shows that brands with a clear and documented content marketing strategy:
• feel significantly less challenged with every aspect of content marketing
• are far more likely to consider themselves effective at content marketing
• generally consider themselves more effective in their use of all content marketing tactics and social media channels
• can justify spending a higher percentage of their marketing budget on content marketing.
Sometimes, it’s the brands with the most content that need to develop a strategy.
We’ve had clients with hundreds of content pieces, who simply need that content to be reorganised into a strategy in order to meet their goals – A bit of keyword research, some article tweaking by our SEO copywriters, and they’re on track.
Other times, the answer is as simple as some technical website fixes and a handful of new articles expertly crafted by our SEO copywriters.
The most common issue we find is clients putting the most work into the area of their content that needs it the least. The solution here is simply to refocus.
No one content strategy will work for all businesses; for the best results you need tailor made, individually customised solutions that are aligned with your business, your target audience, and your ideal content.
That’s why all of our strategies include a complete health check. That way, we can identify your current situation and strategize accordingly.
Content creation without strategy is basically just throwing mud to see what sticks. And we know you don’t have time for that.