We’ve already mentioned that content marketing can generate 3x more leads per dollar spent than traditional marketing. Here are just a few ways that it can manage this:
- Especially if your content is search engine optimised (SEO), it can drive qualified leads to your website when they search for keywords you rank for.
- It can build credibility by showing that you understand the problems your ideal audience is wrestling with, and know how to solve them.
- It can highlight the successes you’ve had with previous customers or clients, and let those success stories market your business for you.
- It can encourage people who don’t know your business to ‘invite you into their inbox’ – so you can keep marketing to them well after they first encounter your content.
But beyond simply generating leads, good content marketing can also actively help to convert those leads.