Just like when hiring any professional, we recommend your first step to hiring an SEO copywriter is to do your research.
Take some time to understand what an SEO copywriter actually does. Not only that, get an idea of what separates good SEO copywriters from the bad.
It’s a great idea to read reviews and ask around.
There are a lot of SEO copywriters available, and it’s important to take the time and ensure you find the one that suits your business’s needs best – Don’t be shy to reach out to them via email or phone, organise a meeting, and go from there.
We recommend you use this simple checklist when looking for an SEO copywriter:
Step 1: Read some samples of their work
By reading samples of an SEO copywriter’s work, you can see if their work is of a high enough quality. You can also get an idea of their specialties, the tone of voice they can create in their copy, and the way in which they insert keywords and links.
Don’t be afraid to reach out and ask for some samples if they aren’t currently available on their website.
Step 2: Quiz them about your niche
It’s great to find an SEO copywriting agency who has experience in your niche, but it’s not the only thing that matters.
Have a chat and pay attention to the kinds of questions they ask, and how much they engage. Are they asking the right questions? Do they seem genuinely interested in what it is you and your business do?
Sometimes a fresh approach and keen attitude is as valuable as industry experience.
Step 3: Identify if they sacrifice quality for SEO
Reading their work and it feels clunky or repetitive? There’s a real possibility they prioritise SEO over copywriting for humans, which never delivers great results!