If your website isn’t getting much traffic, you have the capacity for more sales, and your staff don’t have the time or resources to create quality content, then you need a content strategy agency.

Most businesses don’t have in-house SEO copywriters or SEO strategists. Almost no one has the time or resources to manage these things.

However, if anyone in your business puts any time at all into content creation, then you should have a strategy in place that optimises that time and effort. Otherwise you’re just wasting time, and not getting the results you could.