We’ve mentioned above that SEO is about increasing high-quality traffic to your website by encouraging search engines to direct the right people to it. Content Strategy, on the other hand, is about identifying how to best create content that your ideal audience finds genuinely useful and enjoys reading or watching.
This means that SEO and content strategy go hand in hand:
- SEO without content strategy is ultimately ineffective: Of course, it’s great to discover you’ve ranked #1 on Google for a particular keyword. But if the content people find when they click through to your website annoys or frustrates them (or just feels irrelevant), it won’t generate any ROI for you.
- Content strategy without SEO has far less impact: You can write the best content in the world, but if your ideal audience doesn’t realise it exists, it won’t help them – or you.
Want to find out how to create a powerful, personalised content strategy with a strong foundation of SEO?
Get in touch today!