SEO is a huge part of content strategy. For most companies who come to us, increasing their organic traffic and ranking on search engine results is their primary goal.
In order to do that, you need SEO.
And the key to SEO success is a clear strategy, based on research that has taken into account site health, user behaviour, and recommended search terms (among other things).
Great strategy, paired with professional SEO copywriting, will ensure the content you create ranks well with Google and lands impressions and click-throughs.
When you rank well, you get the best chance to reach the broadest online audience possible.