The term ‘Content marketing’ can cover a range of different individual services, so the costs can differ significantly depending on:
- the specific services being provided
- who’s providing them.
We recommend being wary of content marketing providers who list a single, one-size-fits-all package price on their website. This tends to reflect a single, one-size-fits-all approach to the content marketing services themselves, which is unlikely to provide the return on investment you expect from the engagement.
Instead, look for a provider who takes the time to get to know you, your business, your ideal audience and your marketing objectives. Expect that they’ll only be able to quote you for their services after they’ve established which services you’ll need, and the scope of those services.
Content marketers who work in this way are rarely on the cheaper end of the spectrum. They are, however, far more likely to generate ROI for you on whatever their services cost.