Many people use the terms SEO (search engine optimisation) and SEM (search engine marketing) interchangeably. And both strategies do rely on the results pages of search engines like Google as their marketing channel.

But the difference between the two is simple:

  • SEO strategies are purely organic: they rely on optimising content to encourage search engines to send people who search for certain keywords to that content.
  • SEM strategies are paid: they rely on paying the search engine a certain amount per click for every searcher it sends to a piece of content.

At Content Copywriting, we generally focus on SEO strategies because it’s where our expertise lies, and, in our experience, they have the power to deliver better ROI than SEM strategies.