There are as many individual online marketing strategies as there are online businesses, but most of them come down to some combination of:

SEO Strategy: this element of online marketing strategy is about ensuring your website is easy for your ideal audience to find online. It includes ensuring your website has a clean bill of technical health, and that your content is optimised for the keyword phrases your ideal customers are searching for online.

Content Strategy: this type of strategy involves identifying the best content to connect with and engage your audience, and then planning a roadmap to produce it. Depending on your audience and channels, it may also involve some level of search engine optimisation (SEO).

Digital Strategy: this area of online marketing looks at your brand’s entire online presence across all digital channels. This could include your website, blog, social media channels and more. It often involves some elements of content strategy, as well as SEO strategy.