Like anything in life, when you employ a professional to do a job the outcome will be better. The more specialised that professional is, the better the result will be.

Think about it like this:

You can choose to paint your own house – Anyone can put paint on a brush, right?

But, if you do it yourself it will be challenging, messy, difficult, and the outcome may not be what you envisioned. Chances are, it will be average at best.

Alternatively, you could employ a handy person to do it for you – You’ll still need to pick the colours, research paint types, and buy the paint, but your handy person will do the actual painting for you.

This way, it will undoubtedly be less painful than if you did the work entirely yourself, however the outcome will only be slightly better. And the performance of your paint job will still be limited by your knowledge of paint – which (for the purpose of this exercise) we’ll presume isn’t comprehensive.

The third option, is you can reach out to a professional painter.

A professional painter can advise on the choice of colour, use their wealth of experience to choose a paint-type that works best for your home, apply it correctly, and leave you with an experience and outcome that is miles above the rest. And, if the paint starts to peel in a month you can always give them a call and get further advice.

So yes, you could create your own content strategy. You could even employ an SEO copywriter to create that content for you.

But when you engage a professional content strategy agency they take on the whole job, make sure it’s done correctly from start to finish, and deliver a result that far surpasses what you could have achieved on your own.

How do they do this?

A content strategy agency will walk you through your content campaign from concept to completion. They can:

• identify the keywords you should be aiming to rank for
• optimise your website
• devise a content calendar
• help you rank higher on search engine result pages
• increase your organic traffic

And the benefit of using a professional content marketing agency is (much like a professional painter), they’ve taken the time to learn the specialised skills required to ensure your content does what it needs to do!

Professional content strategy agencies are always up to date with the latest SEO rules – an area of copywriting that changes frequently.

Knowing the current do’s and don’ts is essential for achieving a successful outcome.