The pros of SEO marketing are many. When it’s done well (see above question), optimising your web content for search engines can dramatically increase the amount of high-value traffic your website receives. More traffic means more awareness of your brand, more reach, a larger pool of possible customers and – bottom line – potentially more sales.

The cons are that while SEO marketing is simple in principle, in practice it can be complex, fiddly and difficult to truly master. On top of that, optimising for search engines isn’t a ‘set and forget’ process. Google’s algorithms keep changing over time – as do the keywords your ideal audience use to search for services or products like yours. Not only that, but new competitors or alternatives to your product or service keep popping up, and your existing competitors may adopt stronger SEO strategies as well.

That means you need to regularly review your website content and keyword rankings to ensure you’re still getting great performance. And if something has changed, you need to quickly adapt your SEO marketing to match.

But if you’re already busy with the thousand-and-one things you need to do to look after your business and customers, becoming an SEO expert is probably low on your list. And regularly updating your SEO marketing to ensure it stays current is likely to fall by the wayside.

The good news is that if you’d like to experience the SEO pros without the cons, a professional SEO services company can help.