A content marketing agency helps you to identify which types of content will generate the best ROI for your business. Depending on the agency and the level of content marketing services you require, the agency may also actually create and/or publish the content for you.

To ensure their recommendations will work for your business, a good agency will first conduct in-depth research into:

  • your business, your brand and your products or services
  • your audience’s needs and interests when it comes to content topics, and their preferences around content formats
  • your competitors and overall market environment.

Once they know all these things, they’ll create an easy-to-follow, step-by-step plan that details what to create, when and where to publish it for best results.

And then, once you (or they) actually create the content, they’ll monitor its performance to ensure it’s creating the results you expect.