• know exactly what every page or blog post on your site is about
• recognise that post or web page as a credible source of information on the topic
• recommend that page or post to people who search for information about that subject area.
In short, an SEO agency’s purpose is to increase the amount of high-quality traffic that lands on your website. As such, their objectives are to increase your technical SEO site health and boost your keyword rankings. This will in turn grow your reach, brand awareness and potential sales.