An SEO copywriter uses search engine optimisation strategies to write copy that boosts a website’s search engine ranking.
A great SEO copywriter does this while still creating engaging content that appeals to humans, as well as the robots.
Here at Content Copywriting, our specialist SEO copywriters use digital research tools to identify search trends and then create optimised, human-centric content for websites, blogs, social media, white papers, ebooks, retail sites, and more to fit within these trends.
Keyword density and prominence, tone, style, and readability are all given equal attention. Our aim is always to organically elevate a website’s placement in a search engine result, while still writing content that appeals to humans – Getting the reader to the page is only the first step; what you do with them once they’re there is just as important.