An SEO marketing agency’s job is to take your website (and potentially, your blog) content, and optimise it for search engines like Google, so that they:

  • immediately recognise what each page or blog post you’ve written is about
  • regard the content you’ve written as an authoritative source of information on that subject
  • direct people who search for information about that subject to what you’ve written.

A good SEO marketing strategy agency will also monitor how the content you’ve written performs. And if it’s not doing as well as they expected, they’ll identify how to improve its performance.

In short, the agency’s job is to ensure that more high-quality traffic ends up finding your website. As a result, they increase your brand awareness, connect you with more of your ideal audience, and increase your conversion rate.