B2B (business to business) content marketing is marketing that’s aimed at other businesses. B2C (business to consumer) content marketing, on the other hand, is aimed at the end customer.
This means that the ideal audience for each type of marketing looks for and cares about very different things.
● The ideal reader or viewer for B2B marketing generally focuses on how much ROI the product or service will generate for them.
● The ideal reader or viewer for B2C marketing focuses on what the product or service you’re marketing will do for them personally.
This means that B2B content marketing is generally more successful when it calmly, credibly shows how your product or service increases sales or cuts costs.
Meanwhile, B2C content marketing is often more successful when it entertains and appeals to readers emotionally, in addition to educating them or solving a problem.
At Content Copywriting, we’ve created some inspiring success stories with both B2B and B2C clients. We’d love to help your business become one of them!