Digital marketing is an umbrella term that refers to your marketing activities across your entire digital presence, and it can include all the digital media you use. That means it involves online marketing via your own website, as well as any social media or email marketing you do.
Digital marketing training can therefore include training in any aspect – or aspects – of digital marketing that you’d like to upskill in. However, in general terms, it tends to cover two broad areas:
- Content marketing training: learning which types of online content are best for your business and how to create and use them effectively
- SEO marketing training: learning how to identify the best keywords for your website content, how to strategically incorporate them into your content, and how to best implement important SEO techniques.
Talk to us about the best options for online or in-person digital marketing training today.