SEO (search engine optimisation) marketing is one piece of the online marketing jigsaw puzzle. It’s the part that helps you get more of the right people to visit your website.

To make this happen, SEO marketing aligns your online content to the keyword phrases your ideal target audience are using. This makes search engines like Google more likely to present it to them, and send them your way.

More of the right people on your website means more brand awareness, more reach and potentially more conversions.