Marketing strategy is the broadest form of strategy. It incorporates anything and everything you do to market your business, both online and off. For example, it could include press releases, point-of-sale advertising collateral, sponsorships and letterbox drops, as well as social media, email and content marketing.

Online marketing strategy incorporates anything you do to market your business online. This includes your website and blog content, SEO activities (such as keyword research or arranging backlinks) and any email or social media marketing you engage in.

Digital strategy looks at your entire digital presence across your own website, as well as online channels and social media platforms you’re active on. It also considers broader technological aspects of marketing strategy, such as audience device usage and mobile apps.