Digital marketing refers to all the marketing your company does across its entire online presence. This includes your website and blog, but also extends beyond it into email marketing, social media marketing and more.

SEO is an element of online marketing that relates purely to your website and blog content. Its role is to optimise your content to ensure that search engines – particularly Google – recognise your content’s core topic. Not only that, it also aims to ensure that search engines recognise your content as a credible, high-quality source of information on your subject area.

This then means that when people search for products or services like yours, or query keyword phrases relevant to your business, search engines are more likely to send them your way. As a result, you get more traffic, more reach, more brand awareness and potentially more sales.