Unlike some content marketing agencies, we never create content on mass.
Every piece we create is bespoke, and this is because we are all about quality over quantity.
Our process includes tapping into your brand’s unique values and matching these to an audience need before we even type a word.
But what exactly does that mean?
Unique Value – Something your brand does/offers/says that can provide a unique insight into the topic.
We aren’t just going to create content that looks like every other listicle or article that ranks for your keywords. Our goal is to find the most interesting angle for your customers. We know that you are the experts at what you do, so we always start by interviewing someone within your brand about each topic we write about. Of course, if no one is available, we seek out external experts.
Audience Needs – We ensure we are writing to satisfy keywords that your ideal audience is actually searching for.
Using comprehensive research techniques, we identify the exact keywords your potential audience is searching for. This process of identification allows us to meet those needs with content that showcases your unique value.