Brand marketing refers to marketing activities that are designed to build awareness and recognition of your company or product brand.
This means brand marketing training tends to focus on teaching you how to market in a way that differentiates your offering from that of your competitors. It’s about learning how to infuse your business’s personality, values and identity into any touch points you have with your customers.
Digital content marketing strategy incorporates brand marketing as one element of overall online marketing. However, digital content strategy training also includes learning about:
● SEO research and optimisation
● content research and creation
● content performance measurement, monitoring and improvement.