Some content marketing agencies seem to work on the basis that ‘any content is good content’, and that ‘if you write it, your readers will come’.

We know that’s not the case, and that unless every piece of content has a specific purpose and a way to measure its performance, it’s just noise. More than that, it’s a waste of your time, money and effort.

Additionally many content marketing companies specialise in just one element of content. They might only work with SEO, or only work with social media. We have access to a diverse team of experts, making us a true one-stop-shop when it comes to content marketing.

But perhaps more importantly, we’re small enough to build a close, long-term relationship with every client we work with. We know that every client is unique, which means their content is too.

And there aren’t a lot of content marketing agencies, especially in Sydney, that can say that hand-to-heart.