HOW WE WORK

We’re a bit different from other digital agencies you may have worked with or spoken to.

 

For a start, we don’t create any content purely for the sake of it – any piece of content we produce for you has a purpose, and will deliver real ROI for your business.

 

We also don’t do mass production, churning out hundreds of low-value pieces while hoping that one will somehow work. Instead, our content agency workflow focuses on exceptional quality, putting the time and effort into creating carefully chosen content pieces that we know will move the needle.

 

To make that happen, we:

  • identify your unique value by learning what you brand does, says and offers that provides you an unparalleled insight into a topic
  • pinpoint the best angle for your content, and then seek out experts who can give us the most interesting information and data to support it
  • focus on engagement with your audience and target your content to their exact needs, interests and online behaviour
  • build all your content from the ground up, tailoring it to you and you alone
  • work with a team that prides itself on delivering outstanding quality, and accepts nothing less.

We also scale and adjust to fit your exact requirements. That means we can help whether you need us for idea generation, marketing team briefing, content creation, strategy, training, SEO or anything in between.

HOW WE WORK WITH YOU

STRATEGY

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Interviews

Every engagement with us starts with a chat. We talk to you and learn everything we can about you, your business and your goals. We then talk to your subject matter experts (or external experts) to get an in-depth understanding of your products or services. Finally, we complement these interviews with comprehensive topic research, gathering information on your market and industry.

Keyword research

Once we know everything we need to know about you and your market, we move onto investigating your ideal audience’s search behaviour. We review what they’re searching for with Google to identify the most valuable keywords to target. These will be search terms that not only have good volume, but also provide an opportunity for you to rank.

Mapping

After our research is complete, we move on to planning. Together, our Head of Strategy, Content Editor, Copywriter and Copy Editor will draw insights from all our interviews and research, and identify the best route to your objectives. We then present our findings to you, showcasing your ideal strategy, roadmap, content calendar and production flow.

PRODUCTION

Content creation

Every piece of content we create is put together by a content creator who specialises in that subject area. They’ll draw on their skill set and expertise, work to our detailed brief, and design a first draft that’s targeted to your exact requirements. We’ll also source imagery, visual assets and anything else you may need.

Reviews and revisions

To ensure your content is of uncompromising quality, every piece we produce goes through multiple rounds of reviews and revisions. Our Content Editor, Copy Editor, Publisher and Strategist will each review, fine-tune and polish the first draft. Only after they’ve all provided their revisions does it then go to you for your feedback. And once we have that feedback, we do it all again, adjusting the content in line with your thoughts and recommendations.

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Final check

After the revisions and rewrites, we give you a final chance to review your content and provide any last-minute changes and feedback. We process this and proofread, then get your piece ready for publication. We’ll plan the posting schedule, purchase or commission the images and visual assets, and get it completely ready to go.

PUBLICATION

Go live

We make publication effortless, handling all the fiddly bits to make sure your new content looks fantastic. Once everything’s in place, we hit publish, take it live, confirm everything’s working as it should, and let you know. You don’t need to do a thing – just sit back and watch the results.

Performance tracking

To make sure your content does exactly what it’s supposed to and draws in the results we expect, we stick around to monitor its performance. Every month, we’ll review it with our detailed analytics. Then, if we identify further opportunities to optimise it, we’ll tweak and adjust it as necessary.

Ongoing support

Even once your content is live and performing well, we still don’t consider our work done. We stay with you, providing ongoing support, answering questions and passing on our insights and advice. Why? Because we like long-term relationships, and we want to ensure you get the highest possible ROI from your work with us.

OUR WORK

WHAT OUR CLIENTS SAY

WANT TO SEE HOW WE CAN WORK WITH YOU?

We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

WHAT WE DO

What We Do

Content Strategy

Content Creation

Content Amplification

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