HOW WE GREW ORGANIC TRAFFIC BY 47% FOR CRAVEABLE BRANDS

Content Marketing Services Sydney craveable brands Red Rooster Oporto

Detail

Dec 2019 – Dec 2020

SEO Optimised Website

SEO Blog Content Pipeline

 

Categories

SEO Content Strategy

SEO Keyword Research

SEO Blog Articles

Website Copywriting

 

THE CHALLENGE

Craveable is a quick service restaurant company, with 3 leading brands (Red Rooster, Oporto, and Chicken Treat) and 560+ stores across Australia.

Experiencing a period of rapid growth, Craveable needed to attract new franchisees.

However, they didn’t want to simply generate enquiries. Their aim was to start meaningful conversations, build engagement, and become a thought leader in the franchising space.

The obstacle they needed to overcome? Low organic visibility across non-branded keyword phrases related to franchising for all 3 brands, with keyword ranking only for each brand’s name and the long tail search phrase “brand name + for sale/franchise”.

OUR APPROACH

To begin, we needed to know more about Craveable’s organic traffic. Our team of SEO specialists conducted a comprehensive review, and found the problem stemmed from limited and un-optimised content.

To address these issues, we developed a custom SEO Content Strategy focusing on SEO content creation across non-branded keyword phrases in the franchising space, technical site health fixes, and toxic backlink disavowal.

We complemented this with an Organic Content Review, which analysed Craveable’s competitive landscape, landing page trends, user behaviour flow, and conversions. Our findings here told us we also needed to optimise existing pages, add significant content to key pages, adjust site architecture to improve user experience and internal site flow, and develop a consistent calendar of new content to boost organic performance.

THE RESULTS

Within just 10 months, Craveable’s organic traffic was looking much healthier:

  • 22.5% increase in search engine visibility across their franchising sites

  • 47% increase in organic traffic

  • 9 featured snippets

  • Top 3 Google positions for 18 new, non-branded keyword phrases

  • Top 10 Google positions for 27 new, non-branded keyword phrases

Not only that, the Craveable team also now had a treasure trove of materials and content they could share with potential franchisees, helping them drive conversations and engagement across their target audience, and position themselves as prominent thought leaders in the franchising space.

Chicken Treat SEO Growth

Chicken Treat Organic Impressions
Chicken Treat Keyword Rankings

Oporto SEO Growth

Oporto Organic Impressions
Oporto Keyword Rankings

Red Rooster SEO Growth

Red Rooster Organic Impressions
Red Rooster Keyword Rankings

Want TO GROW YOUR ORGANIC TRAFFIC LIKE CRAVEABLE?

We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

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