HOW WE DESIGNED SEO-FOCUSED WEB CONTENT FOR GOOD EYE DEER

Good Eye Deer's website, enhanced through Content Copywriting's targeted SEO Content Strategy

Details

  • Sep – Oct 2020
  • SEO Website Rebrand
  • Specialised Keyword Research
  • Collaborative Website Development

THE CHALLENGE

Good Eye Deer is a film production company that creates film, TV and video content. They specialise in developing meaningful stories that speak to a client’s audience and drive deep engagement with an idea, product, service or organisation.

Wanting to relaunch their website, Good Eye Deer were keen for their new site to:

  • accurately reflect who they are
  • present a comprehensive overview of their services
  • showcase the exceptional quality of their work
  • grow their online visibility and help their target audience find them among the crowd.

They approached Content Copywriting to ask for our help.

OUR APPROACH

We kicked off our work for Good Eye Deer with a comprehensive audience assessment and SEO Keyword Research. This allowed us to identify the company’s ideal audience, as well as that audience’s search behaviour and prime engagement points.

Then, working closely with the Good Eye Deer team, we reviewed their services and evaluated each service against our Keyword Research. Through this, we determined what to call each service so as to align with the search terms that service’s target audience used to find it.

We also pinpointed the keywords Good Eye Deer needed to optimise each page of their new website for.

Next, we moved onto content creation. To ensure Good Eye Deer’s copy 100% accurately reflected their values and brand identity, we arranged to handle all copywriting through collaborative workshop sessions. This directly involved the Good Eye Deer team in their website content production, and ensured they played an integral part in crafting their online voice and persona.

Finally, liaising with Good Eye Deer’s web developer, we helped guide visual ideation and provided insights into how to best position, present and display the new content to their audience.

THE RESULTS

By the end of our engagement, Good Eye Deer had a fresh new site that looked amazing.

However, not only did the website look good, it also:

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strongly, accurately reflected who Good Eye Deer was as a company

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effectively showcased their full range of services and outstanding level of quality

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aligned them directly with their ideal audience, thanks to fully SEO-focused website copywriting and keyword targeting

Good Eye Deer was incredibly happy with the result, and are keen to collaborate again at the next available opportunity!

WHAT THEY HAD TO SAY

“You can’t go wrong with Sarah! Her knowledge in SEO, her creative proficiency in copywriting and her patience to understand your brand and your needs makes for a fabulous experience. We look forward to our next project with her.”

Olivia Olley

Producer – Good Eye Deer

Want TO GROW YOUR VISIBILITY AND CONNECT WITH YOUR AUDIENCE LIKE GOOD EYE DEER?

We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

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