HOW WE DEVELOPED SEO-FOCUSED WEB CONTENT FOR INAURO
Inauro is an IoT (Internet of Things) company that specialises in process optimisation, workflow automation and digital evolution.
As a new business just entering the market, Inauro already had a basic website. However, they wanted to grow their website into a platform that would truly support their efforts and provide a comprehensive overview of their products and services.
Importantly, they also needed their new website to:
- reflect their unique values and brand identity
- increase their online visibility to help them stand out among the crowd
- position them as an industry thought leader
- engage their target audience and drive leads.
So Inauro approached Content Copywriting to help transform their existing site into the full online presence they needed.
We began our work for Inauro by investigating their product, market and audience in depth, then complemented this with targeted SEO Keyword Research. This allowed us to identify:
- their leading competitors
- their unique selling points and differentiators
- their ideal audience’s search behaviour and top engagement opportunities.
From this research, we designed a targeted content strategy and roadmap that laid out our proposed site structure and guided visual ideation for the site’s development. For the site content, we recommended focusing on SEO-friendly website copywriting that targeted high-volume, direct consideration, non-branded keyword phrases across key industry verticals.
This would allow Inauro to tap into their target audience’s search behaviour and gain visibility with their potential client base. And it would do this without relying on their audience already knowing (and searching for) their company name.
Inauro agreed with all of our recommendations, so we moved to producing and delivering their website content.
Our first step was to assemble a team of expert copywriters and editors. Getting the right content production team was crucial, because Inauro needed to write about technically complex subjects in a way their audience would intuitively understand.
That meant it wasn’t enough for each Content Copywriting team member to specialise in tech and IoT. They each also needed to be able to translate the tech-speak and jargon into language that could be easily understood and digested by a casual reader.
After we’d delivered Inauro’s website content, the company had a compelling new website that effectively supported their market entry.
And not only did the site look good and provide a comprehensive overview of their offering, it also:
accurately reflected Inauro’s core values and unique selling points
showcased their industry credentials, establishing them as market experts and credible thought leaders
attracted leads and conversions through quality engagement with their prospective client base
In the first two months, the new site increased Inauro’s Google impressions by 80% and their clicks by over 115%.
Unsurprisingly, Inauro was extremely pleased with this result, and were keen for the Content Copywriting team to handle ongoing blog content creation for them as well!
Want TO GROW YOUR VISIBILITY AND DRIVE LEADS LIKE INAURO?
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And you? You’re all about making your clients’ lives better.
That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.
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