HOW WE INCREASED nexba’s ORGANIC TRAFFIC BY 230%

Nexba SEO Strategy

Details

Feb – Oct 2020

Paid Ads & Social Ads

Product Descriptions

38 SEO Optimised Blog Articles

 

Categories

SEO Content Strategy

SEO Keyword Research

SEO Blog Articles

Website Copywriting

 

THE CHALLENGE

Nexba is an Australian beverage company, specialising in natural sugar free alternative soft drinks. Their products are stocked nationally in thousands of stores, and the company has also started to expand to other global locations.

Growing so fast, Nexba were keen to produce a range of content to help support their expanding brand and presence.

Once this background platform of content was in place they then wanted to drive further growth, focusing on boosting organic traffic and helping their target audience find them naturally and consistently.

OUR APPROACH

Assembling a team of content experts and specialist copywriters, we created a content production pipeline that delivered everything from product descriptions through to website page content, blog articles, paid ad content, and social content.

To help secure organic traffic growth we also conducted a comprehensive SEO Content Strategy review, deep-diving into Nexba’s online presence.

By assessing their website traffic, the behaviour flow of their site visitors, their current organic presence, their competitor performance, as well as keyword research across 20,000+ phrases, we were able to make strategic recommendations and establish an SEO focused blog content calendar.

THE RESULTS

Within just 3 months Nexba was already seeing impressive results, including a 39% increase in daily organic traffic and a 71% increase in daily site visitors, with 16,000 page views of the new site content.

The growth didn’t stop there though, and thanks to our effective SEO Keyword Strategy within 1 year Nexba had gone on to secure: 

  • over 230% increase in monthly organic traffic
     
  • 124 new, organic site visits per day
     
  • top 3 Google positions for 27 new, non-branded keyword phrases
     
  • top 10 Google positions for 85 new, non-branded keyword phrases
     
  • 15 featured snippets

WHAT THEY HAD TO SAY

“Sarah is an absolute powerhouse when it comes to creative content and SEO strategy. She’s helped our business, Nexba.com, developed SEO-led editorial to drive our search rankings - while entertaining (and informing!) our customers with smart, engaging content.”

Zoe Eaton

General Manager, eCommerce – Nexba

Want TO GROW YOUR ORGANIC TRAFFIC LIKE NEXBA?

We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

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