HOW WE DEVELOPED A STRATEGIC CONTENT PARTNERSHIP WITH SNAP

SNAP's brand image with their tagline, 'For the love of print'.

Details

  • Nov 2020 – Ongoing
  • Strategic Content Design
  • Targeted Content Production
  • Collaborative Partnership

THE CHALLENGE

SNAP is an end-to-end printing services provider, and one of Australia’s most recognisable brands. The company has over 130 SNAP centres across the nation, as well as international franchisees in New Zealand and Ireland. And they have a reputation for fast, personalised services and high-quality print & design solutions.

With a well-established presence in the public market, SNAP was keen to further grow and develop their B2B services. To help promote and drive this initiative, they launched SNAP Corporate Solutions – a sub-brand that caters exclusively to corporate accounts.

However, in order to successfully launch their new brand, they needed to address a specific set of content requirements and gaps.

They approached Content Copywriting to help them get it done.

OUR APPROACH

We kicked off our engagement with SNAP by thoroughly evaluating the new SNAP Corporate Solutions brand, along with their target audience personas and their existing content assets.

This allowed us to:

  • identify exactly what content the new SNAP Corporate Solutions brand needed
  • refine SNAP’s existing ideas to address content gaps
  • develop a strategic content plan that would effectively connect with and engage the new brand’s ideal audience.

Once SNAP had approved our insights and recommendations, we began content production.

Our first pieces of content were SEO-focused blog posts. These carefully chosen pieces targeted topics with high interest and engagement potential across SNAP Corporate Solutions brand’s audience profiles, so presented strong conversion opportunities.

Next, we created a selection of short, practical guides, which the SNAP Corporate Solutions team could send to brand prospects to establish and grow client relationships. We designed these to accurately address core audience needs, and provide effective touchpoint opportunities across both the top and bottom of the SNAP Corporate Solutions sales funnel.

Finally, we developed a series of case studies that highlighted SNAP’s value-add and real-world application to existing clients. Again, these would be available as pre-sales collateral for the SNAP Corporate Solutions team, and would act as proof points for prospective new accounts.

SNAP Corporate Solutions was still a very new brand, so its needs adjusted and evolved over the course of the project. However, we kept pace with the changes, adapting our content strategy to meet their requirements.

THE RESULTS

SNAP was thrilled with our content, which not only met their requirements but also:

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accurately filled their content gaps

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effectively engaged their target audience personas

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was able to instantly and seamlessly deploy

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met an extremely high content standard

Additionally, SNAP was impressed by how easily and efficiently we’d been able to integrate with their in-house marketing team. They also appreciated our flexibility and effectiveness in responding to their evolving project needs.

They were so pleased, in fact, that they immediately engaged us as their ongoing strategic content partner. This allows us to offer SNAP a simple, hassle-free outsourcing channel for any future content needs, on an ongoing basis.

An effective audience-targeted blog post developed for SNAP, thanks to their strategic content partnership with Content Copywriting
A blog post from SNAP's audience-targeted lead funnel, developed as part of their ongoing content partnership with Content Copywriting

Want A SIMPLE, HASSLE-FREE STRATEGIC CONTENT PARTNERSHIP LIKE SNAP?

We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

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