HOW WE DELIVERED 94+ PAGES OF EASY TO DIGEST, REGULATORY COMPLIANT COPY

Logo of Western Sydney Airport, who benefitted from Content Copywriting's annual report writing skills

Details

  • May – Aug 2020
  • 94 Page Annual Report
  • 16 Page Corporate Plan

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THE CHALLENGE

Western Sydney Airport will be Sydney’s second international airport, designed to be open 24 hours and with curfew-free operations. Currently under construction, it’s expected to open December 2026.

Every year Western Sydney Airport is required to publish an Annual Report and Corporate Plan detailing their progress and status.

For 2020, they were determined to release an Annual Report and Corporate Plan that were more concise, easier to read, and more accessible to the community, while still meeting regulatory guidelines.

OUR APPROACH

The first step was to determine Western Sydney Airport’s requirements, and in particular their ideal tone of voice. Connecting with their senior team, we assessed their needs and provided recommendations. We then narrowed down the potential options until we identified the perfect voice and the best approach for their target audience.

Next, we assembled a specialist copywriting team who went through the core materials from each of Western Sydney Airport’s business units, dissecting the copy and rewriting it into a 94 page document that would become the first draft of the Annual Report.

This draft was assessed by the Board, revised based on their feedback, and then proofread and finalised for design.

Simultaneously we worked on the Corporate Plan, again pulling information together from across Western Sydney Airport’s teams, and drafting a document tailored to their requirements and intended readership.

THE RESULTS

When their Annual Report 2020 and Corporate Plan 2020-21 were released, Western Sydney Airport couldn’t have been happier with the result.

The documents were concise, easy to digest, and effectively engaged the community. Their readers were able to clearly understand Western Sydney Airport’s current business status and plans for the future, and connect with their key objectives and priorities moving forward.

And while holding the community at their heart, both the Annual Report and Corporate Plan still met the regulatory requirements for a Government Enterprise.

Cover page of WSA's annual report, written by Content Copywriting
Inside spread of WSA's annual report, written by Content Copywriting
Inside spread of WSA's corporate plan, written by Content Copywriting
Cover page of WSA's corporate plan, written by Content Copywriting

WHAT THEY HAD TO SAY

“✯✯✯✯✯”

Google Review

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