SEO CONTENT STRATEGY
CONTENT THAT STANDS OUT
Great content is engaging, compelling and highly valuable – but only if your audience actually reads it!
If they’re not reading your content, it doesn’t matter how much time, effort or skill you put in. It becomes worthless.
Thankfully, this problem’s easy to avoid. You just need a great SEO Content Strategy.
When you design and follow a content marketing strategy for SEO, you do more than just produce high-quality content. You also:
- gain a complete understanding of your ideal audience’s online search behaviour
- align your SEO content calendar to produce high-demand resources
- optimise your content for high-value keywords
- generate increased value and productivity from your existing content catalogue
- expand your online brand visibility
- ensure Google loves your website as much as your audience does.
As a specialist SEO content agency, we know how to create great SEO content. We’ll show you which content will most effectively get you in front of your audience. Then we’ll show you how to create and optimise that content (and your website) for search engines to make you stand out from the crowd.
And that’s when your great content becomes priceless.
OUR SEO CONTENT STRATEGY PLAN
The first step to knowing what content to create is discovering what’s worked previously and what hasn’t. We analyse your current ecosystem to learn how your content performs online now, and what opportunities are still available.
Business goal definition
Creating high-traffic, search-engine-optimised content is great, but if it doesn’t align with your business goals it has no value. We review your objectives to ensure your SEO content marketing strategy delivers results that count.
To get in front of your ideal audience before your competition does, you need to know who they are and what they’re searching for. We produce comprehensive audience profiles, outlining the content that will best connect with, engage and convert your ideal audience.
The best keywords aren’t always the ones with the highest traffic. We research SEO keywords, looking at everything from search volumes to keyword difficulty, historic trends and competitor gap. As a result, you can be confident you’re targeting the keywords with the highest return.
SEO content planning
Knowing the right keywords is just the start. To ensure they draw traffic, you need to create content around them that’s compelling, easy to read and that sits naturally in your content ecosystem. We show you how, and map out a full SEO content calendar for you.
SEO content audits
If you have great content that nobody’s looking at, it often just needs an SEO-refresh to become a productive asset. We audit your existing content to identify which resources you can recover and which content you need to prune for SEO.
SEO website health checks and audits
Even with the right keywords and great content, success will still be out of reach if Google finds your website difficult to read or toxic. We review and address your technical issues, boosting your website health and getting you Google-ready.
Governance and workflows
A core strength of our SEO Content Strategies is how easy they are to comply with and scale. We tailor-make structured governance and workflow processes to keep you consistently producing high-quality content at scale, and for the long-term.
Tone of voice
Targeting the right keywords and producing SEO-focused content is a great start, but it won’t generate any return if Google finds your website toxic or difficult to read. We assess your website health, fix any technical issues and get you Google-ready.
WHAT MAKES US DIFFERENT?
WE’RE THE FULL PACKAGE
When you work with us, you’re engaging more than just great SEO content strategists.
Our team members have highly diverse, specialised skill sets. They include SEO copywriters and website auditors, editors, publishers, analysts, graphic designers, social media managers, content marketing trainers and more.
That means we can not only help you to custom-build an SEO Content Strategy from the ground up, we can also:
- implement it for you
- deliver keyword position tracking and visibility reporting
- revise the strategy in response to your content’s performance
- provide ongoing support
In short, we can be the one-stop solution for all your content needs, making your SEO content marketing effortless.
WE CREATE CONTENT FOR PEOPLE FIRST AND GOOGLE SECOND
The biggest mistake that inexperienced SEO-writers make is forgetting the people who’ll read they content, and instead writing just for Google.
Unfortunately, when they do that their content quality goes way down… and their audience leaves.
Which is the last thing you want your readers to do!
That’s why we create content for your audience first, and Google second. And because we’re so good at it, Google still loves the content we produce.
As a result, we can secure strong keyword rankings, increase your Google visibility and draw high-value, long-term traffic that delivers real ROI for you and your business.
WE MAKE IT EASY FOR YOU
Does SEO feel like a different language? Or perhaps a giant, complex machine with lots of moving parts and indecipherable controls?
Don’t worry, we get it! And we’ll take care of it for you.
All you have to do is:
- tell us about your business and your needs
- give us an idea of your market and ideal target audience
- explain your current workflows, processes and operations
- provide access to your analytics, so we can review your content’s performance and outcomes.
We’ll take it from there.
Using your information and our comprehensive research, we’ll create a tailor-made SEO Content Strategy that’s customised to you and your needs, and gets the results you want.
Or, if you’d prefer, we can also provide Enterprise SEO Training for your business, so the whole subject of SEO starts to make a lot more sense!
YOU’RE NOT A NUMBER TO US
We can create high-performing, SEO-friendly content strategies because we recognise that every client is unique.
We know your business is unlike any other, as are your needs, market and audience.
And to deliver the greatest possible return for your business, your SEO Content Strategy needs to be just as unique as you are.
To make that happen, we take the time to really get to know you. We learn everything we can about your operations and brand, and then use these insights and discoveries to craft a customised SEO Content Strategy of uncompromising quality. To do this, we:
- target the keywords that matter most to you
- create the content that will best engage your ideal target audience
- develop an SEO content calendar that will connect with and convert them.
It’s an approach we’ve used to deliver exceptional SEO results, time and time again. And it’s one that we know will build a positive, productive long-term relationship with you.
OUR SEO CONTENT STRATEGY SUCCESS STORIES
How we increased Octet’s organic traffic by 372%
How we increased Nexba’s organic traffic by 230%
How we grew organic traffic for Craveable Brands by 47%
How we grew The Bread & Butter Project from 7 webpages to 51
How we created a 6-Pillar + 35-Cluster Content Strategy for Play Travel
How we designed SEO-focused website content for Good Eye Deer
How we delivered targeted SEO Training & Strategy for HealthMatch
How we developed SEO-focused web content for Inauro
How we developed a high-performing, strategic content partnership with SNAP
WHAT OUR CLIENTS SAY
WANT AN SEO CONTENT STRATEGY SUCCESS STORY OF YOUR OWN?
We’re all about content. Content that connects with – and converts – your ideal clients.
And you? You’re all about making your clients’ lives better.
That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.
WHAT WE DO
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