SEO Strategy

Secure long term, high value organic traffic

Over 85% of all product searches start on Google. So if you’re not featured in the top results, you’re missing out.

Thankfully, search engine optimisation (SEO) isn’t a secret art. All it takes is the right SEO Strategy.

With our targeted approach, we can help you rank for the keywords that matter to your business, driving long-term, high-value organic traffic your way.

Our SEO Strategy will:

  • show you how to rank for them
  • optimise your website tech health
  • boost your content reach
  • secure quality backlinks
  • allow you to reach the widest audience online

With our years of experience, understanding of the latest SEO news and proven client success stories, we’ll have your business enjoying the Google-love in no time.

We increased Nexba’s organic traffic by

230%

Nexba is an Australian beverage company, specialising in natural sugar free alternative soft drinks. Their products are stocked nationally in thousands of stores, and the company has also started to expand to other global locations.

Growing so fast, Nexba were keen to produce a range of content to help support their expanding brand and presence.

We increased Nexba’s organic traffic by

230%

Nexba is an Australian beverage company, specialising in natural sugar free alternative soft drinks. Their products are stocked nationally in thousands of stores, and the company has also started to expand to other global locations.

Growing so fast, Nexba were keen to produce a range of content to help support their expanding brand and presence.

What makes us different

We do SEO right

Many SEO Strategy agencies offer SEO services, but not all of them deliver proven results. We do, and have the client success stories to back us up.

By following tried-and-tested approaches to SEO strategy, implementation and delivery, we’ve created consistent results across a wide range of client industries.

We’re ahead of the curve

Every time Google releases a new update, there’s a mad scramble as businesses and SEO Strategy agencies try to keep up.

We understand Google’s approach to SEO, and we know that their overall objective is to make users’ search results more meaningful and higher quality. So we’ve geared our SEO marketing strategies to match.

We’re ROI focused

Securing high SEO keywords rankings is one thing. Securing high rankings for keywords that actually create high-value return for you and your business is quite another

We look beyond traffic volumes and search trends and consider the users behind them.

You’re not a number to us

We tailor-make your SEO Strategy to you and you alone. We never reuse SEO marketing strategies. And we don’t believe in SEO templates or have standardised strategy roadmaps either.

Instead, we recognise that your business is unique, and to create the best results we need to treat it as such.

Want an SEO strategy success story of your own?

What does an SEO marketing strategy agency do

An SEO marketing agency’s job is to take your website (and potentially, your blog) content, and optimise it for search engines like Google, so that they:

  • immediately recognise what each page or blog post you’ve written is about
  • regard the content you’ve written as an authoritative source of information on that subject
  • direct people who search for information about that subject to what you’ve written.

A good SEO marketing strategy agency will also monitor how the content you’ve written performs. And if it’s not doing as well as they expected, they’ll identify how to improve its performance.

In short, the agency’s job is to ensure that more high-quality traffic ends up finding your website. As a result, they increase your brand awareness, connect you with more of your ideal audience, and increase your conversion rate.

How do I get started

Getting the SEO strategy process started couldn’t be easier – just click here to get in touch!

How involved do I need to be in the SEO strategy process

One thing our clients tell us they appreciate about working with us is that we enable them to be as hands-off – or as involved – as they want.

If you’re curious about how building and implementing a successful SEO strategy works, we can bring you along with us every step of the way. We can even train you in how to develop an SEO strategy yourself for any future content you write.

Alternatively, if you’re already short on time, and the last thing you need is to add to your workload, we totally understand. We’ll just need to sit down on a call with you for around 30 minutes, during which, we’ll ask you about:

  • your business objectives
  • your ideal clients or customers
  • your products or services
  • what you want the SEO strategy to achieve.

Then we’ll go away and craft an effective SEO strategy that’s uniquely personalised to your business.

Whichever option you want – the choice is 100% yours. Simply let us know.

What are SEM and SEO strategies

Many people use the terms SEO (search engine optimisation) and SEM (search engine marketing) interchangeably. And both strategies do rely on the results pages of search engines like Google as their marketing channel.

But the difference between the two is simple:

  • SEO strategies are purely organic: they rely on optimising content to encourage search engines to send people who search for certain keywords to that content.
  • SEM strategies are paid: they rely on paying the search engine a certain amount per click for every searcher it sends to a piece of content.

At Content Copywriting, we generally focus on SEO strategies because it’s where our expertise lies, and, in our experience, they have the power to deliver better ROI than SEM strategies.

How does SEO fit into a content strategy

We’ve mentioned above that SEO is about increasing high-quality traffic to your website by encouraging search engines to direct the right people to it. Content Strategy, on the other hand, is about identifying how to best create content that your ideal audience finds genuinely useful and enjoys reading or watching.

This means that SEO and content strategy go hand in hand:

  • SEO without content strategy is ultimately ineffective: Of course, it’s great to discover you’ve ranked #1 on Google for a particular keyword. But if the content people find when they click through to your website annoys or frustrates them (or just feels irrelevant), it won’t generate any ROI for you.
  • Content strategy without SEO has far less impact: You can write the best content in the world, but if your ideal audience doesn’t realise it exists, it won’t help them – or you.

Want to find out how to create a powerful, personalised content strategy with a strong foundation of SEO?
Get in touch today!

Does every business need SEO strategy consulting

As with any form of marketing, there are two distinct stages of the SEO process. There’s the strategy part, which involves deciding what to do and how to do it to get the best results. Then there’s the implementation part, which involves taking the strategy and actually making it happen.

Many marketing departments have team members who can quickly learn to weave relevant keywords into the content they write. However, learning how to identify those keywords in the first place – not to mention the other elements of SEO like backlinks and technical website health – is more challenging.

Occasionally, businesses may hire a new team member who’s already spent the required time, effort and money on SEO strategy training. Or they may elect to pay to upskill one or more existing employees in this area.

But many businesses know their team members are already stretched to the max, and simply don’t have the time to take on this important element of marketing.  Those businesses are the ones who’ll benefit most from SEO strategy consulting.

What are the benefits of using an agency for SEO campaign strategy and copywriting

It takes a lot of knowledge, skill and time to develop and then execute a successful SEO marketing strategy.

You need to be a master of not just keyword research, but also audience research. It’s not enough to know what keywords rank highly on search engines like Google. You also need to understand what the people who type in those keywords are looking for when they type them – AKA what SEO strategists call ‘search intent’.

Then, once you have the keywords, you need to understand how to naturally weave them through content that’s genuinely valuable to the searcher. And, of course, you also need to know how to incorporate the other elements of SEO strategy, including backlinks and technical website health, too.

Some rare businesses genuinely have team members with the skills – and the capacity – to build and then implement a great SEO strategy. For everyone else, drawing on the expertise of an SEO agency generally ends up being more cost-effective and generates far faster ROI.

To find out how an SEO strategy agency can improve your SEO marketing, get in touch today.

What makes Content Copywriting different from other SEO strategy agencies

Some SEO strategy providers use the same ‘latest and (allegedly) greatest’ techniques with each client they work with, irrespective of that client’s actual situation. Others provide bespoke SEO strategy consulting, but when it comes time to implement the strategy they developed, they’ve moved onto the next client.

At Content Copywriting, we recognise that every client is unique, which means their SEO strategy should be too. We create every client’s strategy individually for them and only them – and we know our job isn’t finished until our recommendations are actively generating ROI.

So if our clients need us to write any – or all – of the content in our SEO campaign strategy, we’re more than happy to do it. And of course, we also monitor how the strategy is performing, and identify how to improve it if needed.

Plus, if you’d prefer to learn how to build and implement an SEO strategy yourself, we’ll happily develop and deliver bespoke SEO Training for you.

What is an SEO strategy

SEO (search engine optimisation) strategy is the first step in the process of SEO marketing.

In short, it involves identifying the keywords that your ideal audience most frequently searches for. Then it entails figuring out how to most effectively use those keywords in your content. Additionally, it may involve increasing the quality and authority of your site in the eyes of search engines like Google by:

• identifying relevant external sites that might provide high-quality backlinks
• assessing opportunities to improve your website’s technical health.

The purpose of each of these elements is to increase the chances of Google and other search engines sending people who search for relevant keywords your way. That means more traffic, more reach and – usually – more sales and sign-ups.