STRATEGY
EFFECTIVELY IDENTIFY, CONNECT WITH AND CONVERT YOUR IDEAL AUDIENCE
Marketing strategy is at the heart of every good marketing campaign. It’s essential if you want to meet your marketing and business goals, and it should be the starting point for all of your marketing activities.
A comprehensive strategy tells you:
- who your ideal audience is
- where they are
- what they’re doing
- what will get their attention
- what you can do with all that information to deliver the greatest return for your business.
A well-designed marketing strategy will effectively identify, connect with and engage your ideal audience, driving both traffic and conversions.
Without that strategy, your online marketing efforts are just noise.
As a leading Online Marketing Strategy agency, we’ll get you the insights you need, then tell you how to create marketing results that count.
OUR STRATEGY OPTIONS
A strong SEO Strategy is the foundation for securing consistent, high-intent organic traffic for your business, so every online marketing strategy we develop starts with SEO.
The right keywords and site optimisation will help you rank highly in Google searches and enjoy the substantial benefits that come with enhanced visibility.
Website technical health audit
Even if your content is the best around, nobody will see it if Google thinks your website is toxic or hard to read. We assess your site, identify any technical issues and fix them to ensure you get a clean bill of online health.
SEO keyword research
To rank for the best keywords, you first need to know what they are. We review your market, competitors and audience, and identify which keywords you have the best chance of ranking for (and which will deliver the greatest return for your business).
SEO content planning
Ranking highly on Google takes more than simply littering your site with keywords. You need to include your keywords naturally and productively in SEO-focused content, and we show you how. We design targeted SEO content plans and calendars, following tried-and-tested SEO content models.
Content marketing can be a powerful tool to drive engagement. However, ensuring it becomes a high-converting asset for your business requires the right approach.
Our Content Strategy begins with a full SEO Strategy as above. Then it expands to review your entire content ecosystem to ensure your content delivers at its best.
Content audit
To know what needs changing, you first need to understand what you’ve already done, what’s worked, what hasn’t and what’s still left to explore. We review your current content, analyse its performance, conduct a gap analysis and identify opportunities.
Content roadmap
To create content that converts, you need to comprehensively understand your business, goals, competitors, market and audience. We conduct a thorough evaluation, then design a roadmap and content calendar that maps out all your effective content touchpoint, topics and timelines.
Tone of Voice
To stand out from the crowd, and connect with and engage your audience most effectively, your brand needs a consistent, compelling tone of voice. We help you find yours, and show you how to use it.
Our most comprehensive approach to marketing strategy, Digital Strategy considers your brand’s complete digital presence, including all digital channels. It starts with a full Content Strategy and SEO Strategy, as above.
This helps you identify the optimal direction and targeting for each channel, securing the best possible reach, engagement and conversion across your entire online brand presence.
Digital channel audit
To achieve your brand goals, you need to effectively align all of your digital touchpoints to them. We review your channels, gauge their performance and determine which to optimise, expand, scale back or abandon for the best ROI.
Digital brand analysis
Your brand’s digital presence determines how your audience perceives and engages with you. We assess your current online brand identity, and identify how to best align it with your business goals.
Digital marketing action plan
Knowing how well your digital performance is going is a good start. But for the most impact, you also need to consider your market, competitors and audience. We review them all, then create an action plan to optimise both your visibility and engagement.
WHAT MAKES US DIFFERENT?
WE’RE RESULTS DRIVEN
We only recommend an online marketing strategy if we believe it will deliver meaningful results for your business.
We also recognise that for the best results each client will require a different online marketing strategy, suited to them and them alone. That means you can rest assured that we’ve customised and tailor-made yours for your unique business, operations, market and audience.
And we base our strategies on comprehensive research and analysis, ensuring that we can support every decision and recommendation we make with substantial evidence and data.
We don’t stop with just delivering a strategy either. Instead, we monitor its implementation, tracking each strategy’s performance and revising plans and roadmaps as necessary.
What we don’t do is recommend a strategy purely for the sake of recommending it. And of course, we never use set strategy templates across multiple clients.
Following this approach means we can ensure your strategy delivers the best possible returns for you.
WE MAKE IT EASY FOR YOU
Developing a well-thought-out, comprehensive marketing strategy takes significant time and effort.
The good news is that we do it all for you!
We analyse your business, operations, market and audience, then compile all the data and use it to develop targeted, actionable insights and recommendations. We also plan out extensive topic roadmaps and content creation pipelines.
All we generally need from you is:
- a briefing call to help us understand you, your business and your needs
- an audience research workshop to allow us to identify and target your ideal audience
- a workflow review to get to know your processes and operations
- access to your analytics, so we can see your past and present data and draw evidence-based conclusions.
Most of our clients only need a maximum of four hours with us to secure the best ROI.
WE’RE MORE THAN JUST STRATEGISTS
One of the reasons we can consistently deliver the best online marketing strategies available is that we’re much more than just strategists.
Our team contains a diverse range of specialists with expert knowledge and insights across everything from SEO to sales and governance.
Our range of industry backgrounds also enables us to draw insider-insights from across several sectors and markets, including:
- Finance
- Tech
- Retail
- eCommerce
- FMCG
- Manufacturing
- Many, many more!
That means we understand your products, competitors and audience, and we know which marketing strategies will work for you and deliver the greatest possible returns.
We’re also great at sourcing and assembling team talent. So if we somehow don’t already have someone who specialises in your industry, rest assured we’ll find them!
YOU’RE NOT A NUMBER TO US
We only work with a small portfolio of select clients. This allows us to focus on each one and get to know them inside-and-out.
We’ve consciously decided to follow this approach because it’s better for both you and us.
Spending the time to get to know you and your business helps us understand your operations better. That means we can anticipate your needs, and far more accurately identify which marketing strategies will work for you and create the greatest return on your investment.
And that’s what matters to us – knowing how to produce results that count.
Because we know that better results ultimately mean we get to enjoy working with you for longer, and further develop our close, productive relationship.
OUR STRATEGY SUCCESS STORIES
How we increased Octet’s organic traffic by 322%
How we increased Nexba’s organic traffic by 230%
How we grew organic traffic for Craveable Brands by 47%
How we grew The Bread & Butter Project from 7 webpages to 51
How we created a 6 Pillar + 35 Cluster Content Strategy for Play Travel
How we designed SEO-optimised website content for Good Eye Deer
How we delivered targeted SEO Training & Strategy for HealthMatch
WHAT OUR CLIENTS SAY
"Sarah is an absolute powerhouse when it comes to creative content and SEO strategy. She’s helped our business, Nexba.com, developed SEO-led editorial to drive our search rankings - while entertaining (and informing!) our customers with smart, engaging content."
Zoe Eaton
General Manager, eCommerce - Nexba
“Highly recommend working with Sarah Spence. She is professional, talented and strategic in the SEO/copywriting space.”
Sarah Griffin
Head of Marketing - PLAY Travel
“You can’t go wrong with Sarah! Her knowledge in SEO, her creative proficiency in copywriting and her patience to understand your brand and your needs makes for a fabulous experience. We look forward to our next project with her.”
Olivia Olley
Producer - Good Eye Deer
“Every time I work with Sarah I’m stuck by how quickly she wins clients' trust. She knows her stuff inside out - from SEO strategy to content creation - and puts that knowledge to work to get the results they need. Pragmatic and constructive, she’s able to chart the big-picture vision and then get the work done. Totally professional and a joy to work with.”
Matt Fenwick
Owner @ True North Content
“Extremely professional content marketing agency in Sydney. Sarah has been exceptional to work with, extremely responsive and really gets what her audience needs. Can’t recommend her and the team enough for SEO copywriting.”
Alexander Soldatos
SEO Consultant - Online Marketing Gurus
“Sarah is wonderful! She was open and honest with us about how to best achieve our goals and understood our style and what we wanted to achieve. The audit she conducted provided us with easy to use action points. It really came across that Sarah loves what she does and we look forward to working with her in the future!”
Olivia Hudson
Administration Manager - EST10 Recruitment
“Outstanding, doesn’t do justice to Sarah’s work. Generating content for a new website that has been optimised both for conversion and SEO, and writing in depth (2500+ word) articles on financial topics... The website content is flawless. And for what should be boring topics, the articles have been engaging, well researched, and highly educational.”
Matt Thorne
Brand Strategist - Multiverse
“Sarah has been wonderful to work with on our new website: on time, listens well and updates based on feedback. She’s professional with an understanding of what we need as a client. We would recommend Sarah to any business wanting copywriting expertise.”
Alicia Lonergan
Marketing Communications Manager - Barnardos NZ
“Working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works with design and other website functionality. I wouldn't hesitate running another project via Content Copywriting and recommending them.”
Duncan Khoury
Head of Marketing - Octet
“Fantastic experience from day one right through to final. Sarah knows her stuff and knows how to get the best out of clients to deliver it. I wish there were 10 stars, it's what she deserves.”
David Leiton
Client Partner - uberbrand
“Great news. We LOVE your strategy and we love you. Brilliant work!”
Kate Freeman
Global VP Marketing & Communications - Futrli
“Sarah is a fantastic copywriter. Not only is she cost and time efficient, her level to detail is exceptional. I strongly recommend Sarah.”
Nicole Olsson
Digital Campaign Manager - Lendlease
WANT A STRATEGY SUCCESS STORY OF YOUR OWN?
We’re all about content. Content that connects with – and converts – your ideal clients.
And you? You’re all about making your clients’ lives better.
That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.
WHAT WE DO
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