STRATEGY

A marketing strategy is a step-by-step plan for achieving your organisation’s marketing objectives. It can take many forms and encompass many different marketing channels.

Importantly, there’s no such thing as a ‘one-size-fits-all’ approach, and the best marketing strategy for you will depend on your unique business, market and product or service.

A marketing strategy agency’s job is to create a clear, realistic strategy that will help you meet your marketing goals.

To do this, they first need to understand what your business goals are. Then they need to have the skills and experience to translate those goals into a detailed roadmap with clear actions, timelines and responsibilities.

They can also help you implement the strategy. For example, a skilled marketing agency could produce content or other marketing materials for you, manage your social media channels, or align your website for SEO.

We’re smaller than many other marketing strategy agencies, and that’s a big selling point.

Why? Because it means we can get to know every single client’s business in depth, and can develop our marketing strategies for them from the ground up.

Larger agencies often have to fall back on one-size-fits-all marketing strategy templates, because they simply don’t have the bandwidth to tailor-make each client’s strategy. But that’s not who we are. We’re a boutique agency for clients who never want to become ‘just another number in an agency file’.

And our commitment to treating every client as unique gets them dramatic results (and leads to rewarding long-term client relationships for us).

We definitely think so! Without an effective marketing strategy, any time, money and effort you spend on marketing are more than likely to end up wasted.

A marketing strategy is all about identifying who your ideal clients or customers are, what they’re looking for, and how to best provide it for them. Trying to create marketing materials without knowing all that is like throwing a dart blindfolded. Sure, you might hit the bullseye… but we wouldn’t want to put a number on your chances.

• Marketing strategy is the broadest form of strategy. It incorporates anything and everything you do to market your business, both online and off. For example, it could include press releases, point-of-sale advertising collateral, sponsorships and letterbox drops, as well as social media, email and content marketing.

• Online marketing strategy incorporates anything you do to market your business online. This includes your website and blog content, SEO activities (such as keyword research or arranging backlinks) and any email or social media marketing you engage in.

• Digital strategy looks at your entire digital presence across your own website, as well as online channels and social media platforms you’re active on. It also considers broader technological aspects of marketing strategy, such as audience device usage and mobile apps.

There are as many individual online marketing strategies as there are online businesses, but most of them come down to some combination of:

SEO Strategy: this element of online marketing strategy is about ensuring your website is easy for your ideal audience to find online. It includes ensuring your website has a clean bill of technical health, and that your content is optimised for the keyword phrases your ideal customers are searching for online.

Content Strategy: this type of strategy involves identifying the best content to connect with and engage your audience, and then planning a roadmap to produce it. Depending on your audience and channels, it may also involve some level of search engine optimisation (SEO).

Digital Strategy: this area of online marketing looks at your brand’s entire online presence across all digital channels. This could include your website, blog, social media channels and more. It often involves some elements of content strategy, as well as SEO strategy.

The best online marketing strategy for you is the one that’s individually tailored to your business and objectives. It considers:

• who your ideal customers or clients are
• where they spend their time online
• what they’re doing while they’re there
• what will engage and connect with them most.

The best strategy also considers what skills and resources you have available to implement it. A complex, in-depth SEO Strategy could be the ideal way to get in front of your target audience, but if you don’t know how to research keywords (and don’t want to outsource), it’s doomed to failure.

Not sure what the best online marketing strategy for your business is? Get in touch – we can help you figure it out!

It’s possible you don’t. Your business might already have all the skills and resources you need in-house to create and implement a winning marketing strategy.

You’ll know if this is the case because you’ll already be:

• effectively identifying, connecting with and engaging your ideal readers
• driving as much traffic as you want to your website
• seeing your traffic convert
• getting the exact results you want.

But if you’re not seeing those results, chances are you could use some expert online marketing strategy advice.

And that means reaching out to a specialist marketing strategy agency.

We can’t talk to the benefits of using just any marketing strategy agency. There are many out there, and not all of them are equally skilled or experienced in securing results for their clients.

However, assuming you need a marketing strategy agency (see above if you’re not sure), here are just some of the benefits you can expect when you work with us:

• You get to draw on the combined skills and experience of a team that eats, sleeps and breathes content marketing strategy
• You get access to team members with experience in your specific industry, who know what’s likely to work for your unique business.
• You free up your time, effort and energy to focus on the value-creating activities that only you can do in your business.

We start our marketing strategy process by asking you questions. Many questions.

Before we can even think about identifying the right marketing strategy for your business, we need to know:

• who you are and what’s important to you
• who your customers are and what’s important to them
• where your ideal audience hangs out and what they do there
• what you’re already doing to market your business online
• what results you’re looking for from a strategy.

Only once we have all this information can we custom-design a tailor-made marketing strategy that fits your business and your business alone. We never use pre-set strategy templates, or recommend techniques simply because ‘everyone’s doing them’.

And finally, when we hand over the strategy roadmap to you we don’t consider our job done. Instead, we continue to work with you, monitoring and tracking the results you get, and tweaking the strategy to improve it on-the-go as needed.

It’s an approach we’re committed to, because it’s the only way to be sure the strategy we recommend will generate the ROI you need from it.

You can be as involved – or as hands-off – as you want to be.

If you’re super-busy and would prefer to spend your time delivering value to your customers in the ways that only you can, we understand. We’ll just need a fraction of your time to ask a few essential questions about your business objectives, your clients, your offerings and what you want to achieve. After that, you can stand back and leave it all to us.

Or, if you’d prefer to be more involved so you can learn as much as possible about online marketing strategy, we can custom-build you a tailor-made training program. With our targeted training plans, we can teach you how to create and implement your own strategy, and how to monitor and track it to course-correct as you go.

And of course, we’re happy to work anywhere between these two extremes as well. So whatever level of involvement you’d like, you simply have to let us know.

It’s easy - just click here!