Marketing strategy is at the heart of every good marketing campaign. It’s essential if you want to meet your marketing and business goals, and it should be the starting point for all of your marketing activities.

A comprehensive strategy tells you:

  • who your ideal audience is
  • where they are
  • what they’re doing
  • what will get their attention
  • what you can do with all that information to deliver the greatest return for your business.

A well-designed marketing strategy will effectively identify, connect with and engage your ideal audience, driving both traffic and conversions.

Without that strategy, your online marketing efforts are just noise.

As a leading Online Marketing Strategy agency, we’ll get you the insights you need, then tell you how to create marketing results that count.


A strong SEO Strategy is the foundation for securing consistent, high-intent organic traffic for your business, so every online marketing strategy we develop starts with SEO.


The right keywords and site optimisation will help you rank highly in Google searches and enjoy the substantial benefits that come with enhanced visibility.

Website technical health audit

Even if your content is the best around, nobody will see it if Google thinks your website is toxic or hard to read. We assess your site, identify any technical issues and fix them to ensure you get a clean bill of online health.

SEO keyword research

To rank for the best keywords, you first need to know what they are. We review your market, competitors and audience, and identify which keywords you have the best chance of ranking for (and which will deliver the greatest return for your business).

    SEO content planning

    Ranking highly on Google takes more than simply littering your site with keywords. You need to include your keywords naturally and productively in SEO-focused content, and we show you how. We design targeted SEO content plans and calendars, following tried-and-tested SEO content models.

    Content marketing can be a powerful tool to drive engagement. However, ensuring it becomes a high-converting asset for your business requires the right approach.

    ur Content Strategy begins with a full SEO Strategy as above. Then it expands to review your entire content ecosystem to ensure your content delivers at its best.

    Content audit

    To know what needs changing, you first need to understand what you’ve already done, what’s worked, what hasn’t and what’s still left to explore. We review your current content, analyse its performance, conduct a gap analysis and identify opportunities.

    Content roadmap

    To create content that converts, you need to comprehensively understand your business, goals, competitors, market and audience. We conduct a thorough evaluation, then design a roadmap and content calendar that maps out all your effective content touchpoint, topics and timelines.

    Tone of Voice

    To stand out from the crowd, and connect with and engage your audience most effectively, your brand needs a consistent, compelling tone of voice. We help you find yours, and show you how to use it.

    Our most comprehensive approach to marketing strategy, Digital Strategy considers your brand’s complete digital presence, including all digital channels. It starts with a full Content Strategy and SEO Strategy, as above.

    This helps you identify the optimal direction and targeting for each channel, securing the best possible reach, engagement and conversion across your entire online brand presence.

    Digital channel audit

    To achieve your brand goals, you need to effectively align all of your digital touchpoints to them. We review your channels, gauge their performance and determine which to optimise, expand, scale back or abandon for the best ROI.

    Digital brand analysis

    Your brand’s digital presence determines how your audience perceives and engages with you. We assess your current online brand identity, and identify how to best align it with your business goals.

    Digital marketing action plan

    Knowing how well your digital performance is going is a good start. But for the most impact, you also need to consider your market, competitors and audience. We review them all, then create an action plan to optimise both your visibility and engagement.


    Client keyword rankings increasing as a result of effective, targeted online marketing strategies


    We only recommend an online marketing strategy if we believe it will deliver meaningful results for your business.

    We also recognise that for the best results each client will require a different online marketing strategy, suited to them and them alone. That means you can rest assured that we’ve customised and tailor-made yours for your unique business, operations, market and audience.

    And we base our strategies on comprehensive research and analysis, ensuring that we can support every decision and recommendation we make with substantial evidence and data.

    We don’t stop with just delivering a strategy either. Instead, we monitor its implementation, tracking each strategy’s performance and revising plans and roadmaps as necessary.

    What we don’t do is recommend a strategy purely for the sake of recommending it. And of course, we never use set strategy templates across multiple clients.

    Following this approach means we can ensure your strategy delivers the best possible returns for you.


    Developing a well-thought-out, comprehensive marketing strategy takes significant time and effort.

    The good news is that we do it all for you!

    We analyse your business, operations, market and audience, then compile all the data and use it to develop targeted, actionable insights and recommendations. We also plan out extensive topic roadmaps and content creation pipelines.

    All we generally need from you is:

    • a briefing call to help us understand you, your business and your needs
    • an audience research workshop to allow us to identify and target your ideal audience
    • a workflow review to get to know your processes and operations
    • access to your analytics, so we can see your past and present data and draw evidence-based conclusions.

    Most of our clients only need a maximum of four hours with us to secure the best ROI.

    A client's clean, clear workspace as they wait to receive their marketing strategy
    Workspace of a Strategist and Content Creator at an online marketing strategy agency


    One of the reasons we can consistently deliver the best online marketing strategies available is that we’re much more than just strategists.

    Our team contains a diverse range of specialists with expert knowledge and insights across everything from SEO to sales and governance.

    Our range of industry backgrounds also enables us to draw insider-insights from across several sectors and markets, including:

    • Finance
    • Tech
    • Retail
    • eCommerce
    • FMCG
    • Manufacturing
    • Many, many more!

    That means we understand your products, competitors and audience, and we know which marketing strategies will work for you and deliver the greatest possible returns.

    We’re also great at sourcing and assembling team talent. So if we somehow don’t already have someone who specialises in your industry, rest assured we’ll find them!


    We only work with a small portfolio of select clients. This allows us to focus on each one and get to know them inside-and-out.

    We’ve consciously decided to follow this approach because it’s better for both you and us.

    Spending the time to get to know you and your business helps us understand your operations better. That means we can anticipate your needs, and far more accurately identify which marketing strategies will work for you and create the greatest return on your investment.

    And that’s what matters to us – knowing how to produce results that count.

    Because we know that better results ultimately mean we get to enjoy working with you for longer, and further develop our close, productive relationship.

    Strategist discussing with a client via phone their best online marketing strategy





    • What is a marketing strategy?
    • A marketing strategy is a step-by-step plan for achieving your organisation’s marketing objectives. It can take many forms and encompass many different marketing channels.

      Importantly, there’s no such thing as a ‘one-size-fits-all’ approach, and the best marketing strategy for you will depend on your unique business, market and product or service.

    • What does a marketing strategy agency do?
    • A marketing strategy agency’s job is to create a clear, realistic strategy that will help you meet your marketing goals.

      To do this, they first need to understand what your business goals are. Then they need to have the skills and experience to translate those goals into a detailed roadmap with clear actions, timelines and responsibilities.

      They can also help you implement the strategy. For example, a skilled marketing agency could produce content or other marketing materials for you, manage your social media channels, or align your website for SEO.

    • What makes Content Copywriting different from other Sydney-based online marketing strategy agencies?
    • We’re smaller than many other marketing strategy agencies, and that’s a big selling point.

      Why? Because it means we can get to know every single client’s business in depth, and can develop our marketing strategies for them from the ground up.

      Larger agencies often have to fall back on one-size-fits-all marketing strategy templates, because they simply don’t have the bandwidth to tailor-make each client’s strategy. But that’s not who we are. We’re a boutique agency for clients who never want to become ‘just another number in an agency file’.

      And our commitment to treating every client as unique gets them dramatic results (and leads to rewarding long-term client relationships for us).

    • Does every business need a marketing strategy?
    • We definitely think so! Without an effective marketing strategy, any time, money and effort you spend on marketing are more than likely to end up wasted.

      A marketing strategy is all about identifying who your ideal clients or customers are, what they’re looking for, and how to best provide it for them. Trying to create marketing materials without knowing all that is like throwing a dart blindfolded. Sure, you might hit the bullseye… but we wouldn’t want to put a number on your chances.

    • What is the difference between marketing strategy, online marketing strategy and digital strategy?
    • Marketing strategy is the broadest form of strategy. It incorporates anything and everything you do to market your business, both online and off. For example, it could include press releases, point-of-sale advertising collateral, sponsorships and letterbox drops, as well as social media, email and content marketing.

      Online marketing strategy incorporates anything you do to market your business online. This includes your website and blog content, SEO activities (such as keyword research or arranging backlinks) and any email or social media marketing you engage in.

      Digital strategy looks at your entire digital presence across your own website, as well as online channels and social media platforms you’re active on. It also considers broader technological aspects of marketing strategy, such as audience device usage and mobile apps.

    • What are some of the different online marketing strategies?
    • There are as many individual online marketing strategies as there are online businesses, but most of them come down to some combination of:

      SEO Strategy: this element of online marketing strategy is about ensuring your website is easy for your ideal audience to find online. It includes ensuring your website has a clean bill of technical health, and that your content is optimised for the keyword phrases your ideal customers are searching for online.

      Content Strategy: this type of strategy involves identifying the best content to connect with and engage your audience, and then planning a roadmap to produce it. Depending on your audience and channels, it may also involve some level of search engine optimisation (SEO).

      Digital Strategy: this area of online marketing looks at your brand’s entire online presence across all digital channels. This could include your website, blog, social media channels and more. It often involves some elements of content strategy, as well as SEO strategy.

    • What is the best online marketing strategy?
    • The best online marketing strategy for you is the one that’s individually tailored to your business and objectives. It considers:

      • who your ideal customers or clients are
      • where they spend their time online
      • what they’re doing while they’re there
      • what will engage and connect with them most.

      The best strategy also considers what skills and resources you have available to implement it. A complex, in-depth SEO Strategy could be the ideal way to get in front of your target audience, but if you don’t know how to research keywords (and don’t want to outsource), it’s doomed to failure.

      Not sure what the best online marketing strategy for your business is? Get in touch – we can help you figure it out!

    • How do I know if my business needs a marketing strategy agency?
    • It’s possible you don’t. Your business might already have all the skills and resources you need in-house to create and implement a winning marketing strategy.

      You’ll know if this is the case because you’ll already be:

      • effectively identifying, connecting with and engaging your ideal readers
      • driving as much traffic as you want to your website
      • seeing your traffic convert
      • getting the exact results you want.

      But if you’re not seeing those results, chances are you could use some expert online marketing strategy advice.

      And that means reaching out to a specialist marketing strategy agency.

    • What are the benefits of using a marketing strategy agency for SEO and content planning?
    • We can’t talk to the benefits of using just any marketing strategy agency. There are many out there, and not all of them are equally skilled or experienced in securing results for their clients.

      However, assuming you need a marketing strategy agency (see above if you’re not sure), here are just some of the benefits you can expect when you work with us:

      • You get to draw on the combined skills and experience of a team that eats, sleeps and breathes content marketing strategy
      • You get access to team members with experience in your specific industry, who know what’s likely to work for your unique business.
      • You free up your time, effort and energy to focus on the value-creating activities that only you can do in your business.

    • What is Content Copywriting’s marketing strategy process?
    • We start our marketing strategy process by asking you questions. Many questions.

      Before we can even think about identifying the right marketing strategy for your business, we need to know:

      • who you are and what’s important to you
      • who your customers are and what’s important to them
      • where your ideal audience hangs out and what they do there
      • what you’re already doing to market your business online
      • what results you’re looking for from a strategy.

      Only once we have all this information can we custom-design a tailor-made marketing strategy that fits your business and your business alone. We never use pre-set strategy templates, or recommend techniques simply because ‘everyone’s doing them’.

      And finally, when we hand over the strategy roadmap to you we don’t consider our job done. Instead, we continue to work with you, monitoring and tracking the results you get, and tweaking the strategy to improve it on-the-go as needed.

      It’s an approach we’re committed to, because it’s the only way to be sure the strategy we recommend will generate the ROI you need from it.

    • How involved do I need to be in the marketing strategy process?
    • You can be as involved – or as hands-off – as you want to be.

      If you’re super-busy and would prefer to spend your time delivering value to your customers in the ways that only you can, we understand. We’ll just need a fraction of your time to ask a few essential questions about your business objectives, your clients, your offerings and what you want to achieve. After that, you can stand back and leave it all to us.

      Or, if you’d prefer to be more involved so you can learn as much as possible about online marketing strategy, we can custom-build you a tailor-made training program. With our targeted training plans, we can teach you how to create and implement your own strategy, and how to monitor and track it to course-correct as you go.

      And of course, we’re happy to work anywhere between these two extremes as well. So whatever level of involvement you’d like, you simply have to let us know.

    • How do I get started?
    • It’s easy - just click here!

    We’re all about content. Content that connects with – and converts – your ideal clients.

    And you? You’re all about making your clients’ lives better.

    That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.


    What We Do

    Content Strategy

    Content Creation

    Content Amplification



    COPYRIGHT © Content Copywriting 2021 – We acknowledge the Traditional Owners of the beautiful land Content Copywriting works on – the Kuring-gai people. We pay our respects to their Elders past, present and emerging.