by Sarah Spence | Jan 12, 2021 | Uncategorised
What is the difference between content marketing and native advertising? Not sure of the difference between content marketing (a.k.a. branded content) and native advertising? Finding both topics a little complex and overwhelming? Don’t worry! As experts in both...
by Sarah Spence | Nov 2, 2020 | Uncategorised
3 reasons why content marketing works Many people think of content marketing as simply a new form of internet advertising. However, content marketing has been around for a lot longer than the internet. In fact, it predates words written on paper, carved into stone,...
by Sarah Spence | Sep 21, 2020 | Uncategorised
Content marketing: The most important part of any SEO strategy Obviously, we’re going to tell you that content marketing is the most important part of any SEO strategy. After all, it’s what we do. We live, breathe, eat and sleep content marketing. It’s our jam. But...
by Sarah Spence | Jul 29, 2020 | Uncategorised
What are SEO copywriting techniques? Are you using these 6 winning SEO copywriting techniques? If you still subscribe to the idea that good SEO copy needs to appease the Google gods first, and the reader second – we have some good news for you. Things have changed in...
by Sarah Spence | Jul 28, 2020 | Uncategorised
Why is content creation important? Why is authentic content creation so important in business today?OK people, it’s time for some real talk. Never in the history of business has content creation been so important. Gone are the days where you can simply create a...
