Offering our services entirely pro-bono, we conducted a thorough analysis of The Bread & Butter Project’s current online presence, SEO visibility, and target audience.

Based on our findings, we then developed a technical SEO plan and a comprehensive content strategy which we were confident would meet all of The Bread & Butter Project’s Board’s requirements.

The technical SEO plan focused on website optimisation, as well as addressing visibility issues we’d discovered; The Bread & Butter Project’s website had been accidentally deindexed following a site migration a year prior.

Our content strategy laid out an extensive website restructure (including the addition of a new Retail Products hub) that would enhance user experience and increase audience engagement. The restructure also focused on growing organic visibility, improving sales, and driving donations and consumer support.

We also devised a targeted SEO campaign, using a Pillar-Cluster model content strategydesigned to grow The Bread & Butter Project’s ranking across non-branded keywords and leverage current consumer trends.

And to make the entire project possible, we assembled a team of pro-bono volunteers whose skill sets collectively covered everything from website development to content writing. This team worked together, using a centralised content governance model we created, to provide The Bread & Butter Project with a content pipeline that’s consistent, long-term, and zero cost.