SEO TRAINING
LEARN HOW TO GET IN FRONT OF YOUR IDEAL AUDIENCE
When you master search engine optimisation (SEO), you can dramatically grow your online visibility and traffic.
The problem is, getting started with SEO can be tough. It’s common to struggle with both the theory and the implementation.
Don’t worry though – we make learning SEO effortless!
Creating a tailor-made SEO training program for you, we:
- design a training plan based on your unique needs, market and operations
- deliver clear, easy-to-follow lessons
- focus on practical scenarios and case studies to give you hands-on experience
- directly align our SEO training exercises with your actual business, making the materials relatable and productive.
So no matter what stage of your digital marketing journey you’re at, we’ll put you on the fast-track to SEO success.
OUR SEO TRAINING SERVICES
Capability assessment
To understand what SEO tools and skill sets you need, we first have to determine what you already have. We review your existing knowledge and assess your available assets and resources. Then we evaluate your business goals and identify the SEO training and enhancement you most need to meet them.
Research and planning
Implementing great SEO begins with in-depth research. We teach you how to conduct keyword research, gap analyses, competitor assessments and audience evaluations. Next, we show you how to take what you’ve learned and use it to formulate targeted, high-performing SEO digital marketing strategies.
Implementation and support
Excellent SEO theory has no value if you can’t effectively put it into practice. We show you how to craft and deliver new SEO-focused content, as well as audit existing content and upgrade it for SEO. We also demonstrate how to review and fix your site’s technical health, making your website Google-ready, and providing ongoing support.
WHAT MAKES US DIFFERENT?
WE’RE RESULTS-DRIVEN
While many agencies boast of strong SEO understanding and performance, not all have the experience or capabilities to deliver effective training or results.
As an expert Australian SEO training agency, we have a long history of SEO success. And we have the client case studies to support it.
A selection of the results we’ve secured for our clients includes:
- 372% growth in organic traffic
- top 3 Google positions for 29 new, non-branded keywords
- 15 featured snippets
- over 22% increased visibility.
This isn’t magic or coincidence. It’s strong SEO performance, thanks to implementing tried-and-tested SEO techniques and strategies.
And with our targeted SEO digital marketing training, we can show you how to do it too.
WE MAKE IT CLEAR
Many people find SEO a complex topic. It can often feel like another language, or a huge machine with lots of moving parts.
We actively demystify it, delivering you SEO training that’s clear, concise and easy to follow.
We’ll teach you:
- SEO terminology, in context and with business-applicable examples
- proven approaches for creating strong SEO strategy and content (including the pillar-cluster model, Skyscraper technique, 10x content and cornerstone content)
- how to track and review your success, evaluate performance and gauge ROI.
By custom-building and aligning our SEO training course outline to your exact needs, we ensure our learning materials are relevant and effortless to digest.
And regardless of whether you need comprehensive SEO digital marketing training, or more focused Google Adwords or SEO Google Analytics training, we’ve got you covered.
WE’RE MORE THAN JUST SEO TRAINING SPECIALISTS
When you work with us, you’re not just engaging our team of SEO training specialists.
You’re connecting with a group of diverse industry professionals, who can support you not just in learning SEO but in other areas too. For example:
- Completed our SEO training and want someone to put your targeted plans into action? Not a problem – we’ll take on your content creation and delivery.
- Excited to get started on implementation, but would like someone to tackle ongoing idea generation? Great – we’ll kick off topic research and start brainstorming.
- Rolled out a comprehensive SEO roadmap, and need someone to review and asses its performance? Excellent – we’ll dive into SEO analytics and build you a report.
All you have to do is talk to us and tell us about your plans and objectives. We’ll help you make them a reality.
YOU’RE NOT A NUMBER TO US
SEO might be all about numbers – watching rankings, reviewing traffic and tracking stats.
But your relationship with us definitely isn’t.
Instead, we focus on delivering uncompromising quality, meaningful engagement and productive, long-term partnerships.
We achieve this by:
- only working with a small, select portfolio of clients
- investing significant time and effort into every one of your briefs, projects and deliverables
- setting incredibly high standards for ourselves
- treating you exactly how we would hope to be treated, were we in your position.
This approach puts more pressure on us, but it creates a level of quality in our deliverables that we never waver from. Which in turn provides the greatest experience, the smoothest project and the highest ROI for you.
It’s also what makes us one of the best corporate SEO training course providers in Australia.
OUR SEO TRAINING SUCCESS STORIES
How we created a 6-Pillar + 35-Cluster Content Strategy for Play Travel
How we delivered targeted SEO Training & Strategy for HealthMatch
WHAT OUR CLIENTS SAY
"Sarah is an absolute powerhouse when it comes to creative content and SEO strategy. She’s helped our business, Nexba.com, developed SEO-led editorial to drive our search rankings - while entertaining (and informing!) our customers with smart, engaging content."
Zoe Eaton
General Manager, eCommerce - Nexba
“Highly recommend working with Sarah Spence. She is professional, talented and strategic in the SEO/copywriting space.”
Sarah Griffin
Head of Marketing - PLAY Travel
“You can’t go wrong with Sarah! Her knowledge in SEO, her creative proficiency in copywriting and her patience to understand your brand and your needs makes for a fabulous experience. We look forward to our next project with her.”
Olivia Olley
Producer - Good Eye Deer
“Every time I work with Sarah I’m stuck by how quickly she wins clients' trust. She knows her stuff inside out - from SEO strategy to content creation - and puts that knowledge to work to get the results they need. Pragmatic and constructive, she’s able to chart the big-picture vision and then get the work done. Totally professional and a joy to work with.”
Matt Fenwick
Owner @ True North Content
“Extremely professional content marketing agency in Sydney. Sarah has been exceptional to work with, extremely responsive and really gets what her audience needs. Can’t recommend her and the team enough for SEO copywriting.”
Alexander Soldatos
SEO Consultant
“Sarah is wonderful! She was open and honest with us about how to best achieve our goals and understood our style and what we wanted to achieve. The audit she conducted provided us with easy to use action points. It really came across that Sarah loves what she does and we look forward to working with her in the future!”
Olivia Hudson
Administration Manager - EST10 Recruitment
“Outstanding, doesn’t do justice to Sarah’s work. Generating content for a new website that has been optimised both for conversion and SEO, and writing in depth (2500+ word) articles on financial topics... The website content is flawless. And for what should be boring topics, the articles have been engaging, well researched, and highly educational.”
Matt Thorne
Brand Strategist - Multiverse
“Sarah has been wonderful to work with on our new website: on time, listens well and updates based on feedback. She’s professional with an understanding of what we need as a client. We would recommend Sarah to any business wanting copywriting expertise.”
Alicia Lonergan
Marketing Communications Manager - Barnardos NZ
“Working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works with design and other website functionality. I wouldn't hesitate running another project via Content Copywriting and recommending them.”
Duncan Khoury
Head of Marketing - Octet
“Fantastic experience from day one right through to final. Sarah knows her stuff and knows how to get the best out of clients to deliver it. I wish there were 10 stars, it's what she deserves.”
David Leiton
Client Partner - uberbrand
“Great news. We LOVE your strategy and we love you. Brilliant work!”
Kate Freeman
Global VP Marketing & Communications - Futrli
“Sarah is a fantastic copywriter. Not only is she cost and time efficient, her level to detail is exceptional. I strongly recommend Sarah.”
Nicole Olsson
Digital Campaign Manager - Lendlease
WANT AN SEO TRAINING SUCCESS STORY OF YOUR OWN?
We’re all about content. Content that connects with – and converts – your ideal clients.
And you? You’re all about making your clients’ lives better.
That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.
WHAT WE DO
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